Walt Disney Research Paper

The Walt Disney Company

The Walt Disney Company is a business with huge growth potential. Over the years they have developed a huge fan base across the globe. The longevity of the organization has created a brand loyalty that keeps generations coming back. Their philosophy of providing family entertainment for children, youth, and adults has put them firmly ahead of the competition. Since Disney put the copyrights on some of its main characters, such as Mickey Mouse etc. the competition does not even get close.

However, with improvements in technology, and given the fierce nature of today’s market, Disney would know better than to rest on their laurels and give their competitors the chance to catch up. Also, with the Walt Disney Company reaching a saturation point in the domestic markets, the corporation’s recruitment of new blood into the company should help them keep coming up with new ideas, creativity and innovation that is vital to the company’s growth going forward.

Disney’s already brilliantly ongoing plan to be the world’s leading provider of family entertainment seems to be right on track. Cars 2 did better on the worldwide box office than it did on the

Along with that, the organization could look to set up mini-Disney theme parks in the more populated states of the country to provide the customers with ease of access to their favorite theme park. This would also help Disney put added pressure on the six flags of the world. Disney could also look to acquire cable television networks such as Cartoon Network and Nickelodeon, which would only expand its television viewership. Along with this, the loyalty of the customers may just lead to a fall in the profits for other companies providing similar