Vox Media Essay

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In 2012, Jim Bankoff, described his vision stating, "Look at what Condé Nast did in magazine publishing, we can do that in digital publishing, meaning scale and quality and value,” (QUOTE). This vision manifested as a digital media company and online publishing platform born of the digital age, Vox Media. With eight vertical, editorial publications, including Vox (news), the Verge (technology), Polygon (gaming), Recode (technology business), Racked (Retail), Curbed (real-estate & architectural), SB Nation (sports), and Eater (culinary), Vox Media’s uniqueness is founded in the expert, editorial authority in which each brand produces content by deconstructing differing subjects and aspects of culture. Vox media’s content style is far from the only feature that distinguishes it as it has created balance between quality, digital journalism, storytelling and brand …show more content…

By the end of 2014, Vox Media raised $46.5 million led by General Atlantic, estimating the media company's value at around $380 million. With a host of investors the following years, including Comcast Ventures. In August 2015, NBCUniversal made a $200 million equity investment in Vox Media, valuing the company at more than $1 billion (Bankoff, 2014) (Kafka, 2014). With the massive revenue, Vox media prioritised partnerships and video according to the 2016 annual report and even developed a new division dedicated to storytelling and experimentation in the form of Vox creative. Vox media’s concert was also launched, created with NBCUniversal, pairing Vox Media’s smart advertising products with premium-quality content to offer brands valuable audiences. With the huge financial resources Vox has been investing heavily in the technological innovations to keep up and even influence the changing media landscape, hiring more than 300 staff members to work on the technological aspects of the media

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