Victoria Secret Textual Analysis Essay

Protein World and Victoria Secret Textual Analysis Approximately 91% of women are unhappy with their bodies and resort to dieting to achieve their ideal body shape. Unfortunately, only 5% of women naturally possess the body type often portrayed by Americans in the media (DoSomething.org). Based off the statistic given by dosomething.org, that means around 7 million women living in Illinois about 6 million are unhappy with their bodies and only 330,000 fit the body image that the media portrays. Protein World and Victoria Secret are just two ads that portray a stereotypical body image for women. After deeply reviewing two ads it is clear that they are promoting sexism after giving a specific image of what a female’s body should look like

Behind the women is a white wall and in front of the women is a phrase that says “A BODY FOR EVERYBODY” under that reads “Perfect fit. Perfect comfort. Perfectly soft. Find your favorite.” The color of the font is white and “A BODY FOR EVERYBODY” is big and in the center. The women are all toned, slim, and the same height. The women all have medium length hair, about shoulder length. Each of the girls has a partner doing the same pose. Victoria Secret is showing the “perfect” body a woman should have, while also creating stereotypical views for

With multiple women doing the same pose with other women and the women all being the same shape and size implies that women should fit into this certain body type. The phrase Victoria Secret chose to incorporate into the ad “A BODY FOR EVERYBODY” has the same effect, it says that every woman needs to have a slim and toned body to successfully wear the clothing Victoria Secret sells. The phrase also implies that women need to have that body type to fit into society. Victoria Secret is separating women by creating the preconceived notion of a woman’s body type, that many ads also do and creates diseases in young girls and