Unilever - SWOT Analysis

224 Words1 Page
bulb-icon

Recommended: Unical swot analysis

· A powerful strategy- The path to growth strategy has strengthened the companies focus around it’s leading brands, Restructuring has produced savings of $3.4 billion,

· Strong Brand name/ image of products- A wide range of leading brands in its products portfolio such as; Dove soaps and shampoo, Lipton teas, Slim-fast, Ben and Jerry’s ice-cream.

· Market Share

· Alliances/Acquisitions-

· The acquisition of Ben and Jerry’s ice-cream · The acquisition of Best foods

· The Acquisition of Slim-fast has resulted in entering a new industry

Weaknesses

· Sales Growth Decreasing

· Underperforming product

· Disadvantage of having a multicountry strategy--

· Revenue

· Debt

Opportunity

· Developing Slim-fast

· New industry

· Expanding into new geographic markets-more countries, like Europe, where the weight loss/management trend is also taking hold.

· Expanding the product line

· Product line- could introduce standardized, low price product offerings in order to compete with the ‘private-in house brands’ offered by supermarkets and for the developing countries

THREATS

· Increased intensity of competition- from other global food and household brands with similar product portfolio’s and between brand name products and private label in house products

· Competitors are Strengthening their resources-has been a recent increase in mergers and acquisitions in recent times

Show More
Related

  • Winco Foods Overview Paper

    303 Words  | 1 Pages

    WinCo Foods is a supermarket chain with headquarters in Boise, Idaho. It started in 1967 and has since expanded to include over 100 locations throughout the United States. Until 1999, all of its stores operated as Cub Foods or Waremart Food Centers, but the company now has its own branded locations. It also has five distribution centers. The stores and distribution locations employ more than 15,000 staff members in a variety of positions.

    Read More

  • Bass Pro Shops Business Analysis

    1266 Words  | 3 Pages

    -Store brand name enables product to be accepted and adopted more easily by consumers because of brand recognition

    Read More

  • Greggs Swot Analysis

    291 Words  | 1 Pages

    Greggs is a leader of located bakery chain in the UK, a series of sweet food and soft drinks including sandwiches as well as bottled. In 1939, Greggs was established the own brand Gregg as a Tyneside bakery. In 1951, the first bakery shop was opened in Gosforth. Until 2016 years, Greggs has been running about 76 years. The Greggs is provides the freshly prepare food, drinks of Greggs in each day in the shops of Greggs so that all of customers could enjoy the ‘Always Fresh, Always Tasty’ experience including sandwiches, soft drinks. This is the mission of Greggs. Stores of Greggs are located in more cheaper retail locations in the shopping malls and main streets of the city. This means shops of Greggs are not located in tourist locations. Shops of Greggs are opens during the standard business hours so they can serve consumer`s breakfast, lunch and dinner every day. Greggs could serve about five million consumers in the stores of Greggs each week with products and sandwiches.

    Read More

  • The Brand Personality of Target Corporation

    1039 Words  | 3 Pages

    In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.

    Read More

  • Swot Analysis Of Whole Foods

    1323 Words  | 3 Pages

    After conducting a basic 10 year financial analysis of the company, it has become evident that even with a highly competitive market structure they are able to improve on their performance. Ranging from 2004 to 2013 financial information, the company has shown a significant increase in their sales revenue roughly $3865 million sales in 2004 to almost four time that valuing $12970 million in 2013, which was an “increase of 10.4% over the 53 week prior year” The company’s growth strategy has been to diversify its product market and make them...

    Read More

  • Weight Watchers Case Study

    1140 Words  | 3 Pages

    With the rise of baby boomers as a significant proportion of the dieting population, they crave new ways to manage their weight, allowing Weight Watchers to be successful within their target market. As obesity rates are increasing, the use of weight loss products and services are more acceptable than prior generation hesitations. New entrants should expect high barriers of entry and difficulty accessing distribution channels as it is extremely difficult for new product to enter an industry with sharp retaliation from established competitors such as weight management. The bargaining power of buyers is relatively high.

    Read More

  • Home Depot Swot Analysis

    1765 Words  | 4 Pages

    "The Home Depot NYSE: HD, headquartered in Vinings, Georgia, is a home improvement retailer that aims for both the do-it-yourself consumer and the professional in home improvement and construction. It is the second largest retailer in the United States, behind Wal-Mart; and the third largest retailer in the world, behind Wal-Mart and French company Carrefour. The Home Depot operates about 1,900 stores across North America. The company operates stores in the United States (including the 50 states, Puerto Rico, the United States Virgin Islands), Canada, and Mexico. The Home Depot also operates EXPO Design Center stores in select U.S. markets, providing high-end home design products and services. Its 2004 sales totaled US $73.1 billion. It was ranked #13 on FORTUNE magazine's FORTUNE 500 The Home Depot also owns a chain of higher-end home decorating and appliance stores. The Home Depot employs over 325,000 people."

    Read More

  • Bottled Water Industry: Competition, Trends, and Strategies

    1933 Words  | 4 Pages

    There were fierce competitions among the producers that have scale and scope of operations which were similar to each other. For instance, the Pepsi Co. and Coca Cola companies have developed the strategy and infrastructure, which are hard for the local sellers to complete with them. However, there were still many producers including new entrants that try to access the market and compete seriously with low price and differentiation- strategies among rival...

    Read More

  • Colgate-Palmolive

    866 Words  | 2 Pages

    Colgate-Palmolive has been a strong force in the oral hygiene industry. The company has many strengths that have contributed to the company’s success. The company has become a global leader with seventy five percent of sales coming from international operations (Colgate, 2011). The company has built strong brand recognition over the years. According to Sekar and Thomas (2008) “brand differentiation is now becoming an important tactic for combating competition in the hostile marketplace.” While price is important, brand is also an important influence for consumers (Chain Drug Review, 2010). Another influence is product positioning. Colgate-Palmolive has been successful in positioning their products in stores and displaying more skus than other brands.

    Read More

  • Innovation at Xerox

    4229 Words  | 9 Pages

    "Our actions are centred on improved cash flow and profitability -- and at the same time strengthening our strategic core"- Paul Allaire- CEO(24/10/00)

    Read More

  • Case Study:Hindustan Unilever Limited

    1931 Words  | 4 Pages

    This is our road to sustainable, profitable growth, creating long-term value for our shareholders, our people, and our business partners”

    Read More

  • Dynamic Capabilities Of Apple

    957 Words  | 2 Pages

    that made the company one of the most recognized companies of the world. The dynamic

    Read More

  • Document Essay On Fast Food

    924 Words  | 2 Pages

    to cook less and consume more packaged or fast food. This has led to firms putting billions

    Read More

  • SWOT Analysis

    1675 Words  | 4 Pages

    The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.

    Read More

  • Swot Analysis: H.J. Heinz Company

    980 Words  | 2 Pages

    The financial figures for Heinz in 2003 show that the company had nearly one billion dollars less in sales than for the year 2001. Despite this decline in monetary sales Heinz reported net income that was nearly 85 million more than the year 2001, but down about 260 million from 2002 figures. Heinz reported that growth was mostly realized in the international markets and significant products responsible for expansion were tuna and pet food markets. A merger with Del-Monte (joint venture) was implemented this year and regarded as an opportunity that allowed Heinz to lower debt and expand some products internationally. Heinz was also able to decrease net debt by 1.3 billion in 2003. With these gains in performance Heinz has increased stockholder return by 17%.

    Read More

More about Unilever - SWOT Analysis

Open Document