Under Armour Essay

[11:13 PM, 10/13/2017] Kar Wi: In the history , Under armour is an organisation that produce sportswear and casual garments. For once under amour has clarified themselves as an ‘underdog brand’ . In Under Armour , they only work with athletes that have confidence in themselves. For instance , the famous basketball player , Stephen Curry is the best example among all the athelets from other sportswear company. Stephen Curry has been training hard to achieve and became one of the best basketball player. Under Armour has then signed him in and became both working partner and sponsorship with Stephen Curry. In the current Under Armour organisation , it uses limited resources to produce effective products and services for all the consumers. Despite of the famous and sucessful athletes behind Under Armour , the organisation uses effective marketing strategies to help in increasing the sales revenue. For instance , the organisation uses different kinds of platforms to promote the services and products. For instance , the products and services are promote through E-commerce , M- commerce , television , magazines and real live sports event. Accodring to Under Armour’s annual report in

By using the growth strategies, the organisation itself has grown nearly up to one billion in terms of their sales revenue in 2016. The organisation has grown day by day as it has franchise and it is located at different countries such as Malaysia , Singapore and India. Under amour listed that their innovation is to “make $1 and spend like $3”. They have efficiently uses all their resources to distribute the work in E-commerce , wholesale and direct selling products to the customers. This shows that the growth strategy has succesfully helped under amour increase their revenue each