Amateur Athletes

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Many potentially gifted athletes shy away from fulfilling their dreams because they do not have the funds to purchase the proper equipment to practice or play a sport. This paper is going to discuss amateur athletes and keeping their amateur status. Oxford’s dictionary definition states, an amateur is a person who engaged in a pursuit, especially a sport, on an unpaid basis. Sport’s attire companies should be allowed to give free shoes and equipment to high school athletes for the athlete’s exceptional performance, recruitment purposes, or the athlete’s inability to purchase their own top performance shoes and equipment.
“Student-athletes shall be amateurs in an intercollegiate sport, and their participation should be motivated primarily by education and by physical, mental and social benefits to be derived. Student participation in intercollegiate athletics is an avocation, and student-athletes should be protected from exploitation by professional and commercial enterprise” (NCAA Principle of Amateurism). Being an amateur athlete comes with a great deal of protection from sport’s attire companies, such as NIKE, Adidas, and Under Armour. There are also many ways that an athlete’s amateur status can be forfeited which should be changed. An athlete forfeits amateur status in a sport by: Signing a professional playing contract in the sport, capitalizing on athletic fame by receiving money or gifts of monetary value, receiving any award or prize of monetary value which has not been approved by the student’s state association, or competing for money or other monetary compensation (allowable travel, meals and lodging expenses may be accepted) (Rules and Regulations).
Losing amateur status can result in forfeit of any played games ...

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...ual Income Statement). Adidas has chosen not to make their advertising plans publicly known (How Much Money Does Adidas Spend on Advertising?).Under Armour is an up and coming company founded in 1996, their net income starting at 46.79 million and by 2013 ending with 162.17 million dollars (UA Annual Income Statement). Under Armour is focusing their advertising on internet marketing and mobile marketing, 6,500 dollars towards a mobile app and an overall advertising budget of 40,000 (Zoe Suffety).
As recognized in the paragraph above NIKE, Adidas, and Under Armour are three sport’s attire companies with sufficient funds to be able to sponsor students and schools. Sponsoring schools and creating programs where student athlete’s not of higher skill sets are too included in getting exposer and gestures for achieving their goals would put a good image on the companies.

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