Ulta Beauty's macro-environment consists of being demographically open to targeting a wide variety of age groups as well as income. Ulta's focus right now is to expand father by targeting Millennials. They are doing this by creating an app called 'Glamlab', where customers can test out products digitally and generate more online sales. This is Ulta's way to keep up with the cultural changes in the macro-environment. (Jul 2017) Natural issues that may arise with the go green movement may be some of the products Ulta carries that test on animals. There brands include some of their more profitable brands like Benefit and Estée Lauder. (PETA 2017)
In Ulta's market, their prestige brands like BareMinerals, Clinique, and Lancôme are the most profitable
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(Mar 2017) Ulta is also focused on developing their market by expanding their rewards card. Their rewards card has 24.5 million active users that make up 90% of their total sales. (May 2017) They have special benefits for rewards members, including birthday specials and sales. (2009/17) Ulta is pushing to develop their market as well by accomplishing their yearly goal of opening 100 stores until they meet their goal of around 1,700 stores. With this, they will also grow their e-commerce business, which makes up 7% of their sales and has grown over 50% in the last year. (2009/17) They are striving to raise it from 7% to 10% by the end of 2019 by focusing more on social media and customer values. (2016) Ulta is expanding by developing new products in already existing markets like the known brands M.A.C. and Colourpop. (Mar 2017) Ulta bringing in more brands gives them a competitive advantage over their competition and attract loyal brand customers. Ulta also just launched two credit cards for rewards members, one that is co-branded and a private label. This will in turn promote customer retention and signups to the reward program. (2000) (See Appendix
These animals used for testing products commonly include mice, rats, rabbits, monkeys, hamsters, guinea pigs, dogs and cats. These animals are forced to test new products before they are sold to humans, and even though there are numerous valid substitutes for us to test products on, the law doesn’t require that we do. What’s even more horrifying is that no animal experiment is illegal, and therefore these ‘tests’ can be completely irrelevant to human health, and no matter how painful or cruel the test may be to animals it is completely legal. Some companies that test their products on animals include Almay, Johnson & Johnson, Clearasil, Axe, Lancôme (owned by L’Oréal), and Pantene (owned by Procter & Gamble).
Victoria’s Secret was founded by Roy Raymond because he felt deeply embarrassed going into a department store to shop for lingerie for his wife. He felt uncomfortable and felt as if the sales associates thought he looked suspicious purchasing lingerie. Because of this, Raymond opened the first Victoria’s Secret store in 1977 which would forever change the lingerie industry (Fabry). The name “Victoria’s Secret” was created because of the sensation and feel of the victorian era he wanted to afflict onto the store. The word “secret” was used for a sense and feel of privacy men would feel shopping for their spouses (Schlossberg). Raymond soon realized that a majority of the shoppers were, in fact, women and not men and noticed that making sexy mainstream was selling rapidly. Around this time Raymond sold his business for $1 Million to The Limited Brand in 1982 (Fabry). Victoria’s Secret is still part of The Limited Brands Company, which also owns Bath and Body Works, Pink, La Senza, and Henri Bendel. Victoria’s Secret takes up a majority of Limited Brands share compared to the other stores within the company. Limited Brands operates over 1,500 stores in the United States, Canada, and the UK as well as 400 stores in more than 70
They also provide exclusive products that are only available through Ulta. Great Customer Loyalty - Ulta has a ULTAmate Rewards loyalty program in which they have fifteen million active members. These loyal customers provide more than 80% of their total net sales. Weaknesses The weakness portion of this analysis gives attention to things that should change in order to enhance the overall operations of Ulta. Taking a closer look at things that may be hindering the overall sales and potential for further growth.
Over the past couple of years many companies of these cosmetic products released that they are against animal testing including LUSH Fresh Handmade Cosmetics, The Body Shop, and many others. There are still companies that still do test with animals; over 250 on PETA’s website. A large percent of these are well-known companies such as Johnson & Johnson, Estee Lauder, Procter & Gamble, L’Oreal, and others that may surprise the consumer. The majority of these companies are producing the same products yet using different animal testing results. This causes the number of test subjects to be substantially larger than what is needed. The number of tests being conducted could be reduced if these companies either become anti animal testing or share results with other companies. This idea might seem like a long-shot since sharing information with their competitors seems ridiculous. If you take a step back from looking at each individual company, you’ll see that they are all conducting similar tests with similar products. Sharing results of these tests with other companies potentially selling similar products, with the same ingredients, will result in a large drop in animal testing (Search for Cruelty-Free
My company of choice for this report is Macy 's. 'The Magic of Macy 's ', as the company advertises it, has inspired me to shop there, take advantage of their incomparable discounts and great online shopping experience. Macy 's, Inc. is one of the largest department store chains in the United States of America. Macy 's manages stores under the Macy 's and Bloomingdale 's brands. I enjoy shopping at both of the company 's store brands, Macy 's and Bloomingdales. Bloomingdales provides a more personalized experience
Lash Out Beauty is owned and copyrighted by Kendra Auga. Kendra is a licensed esthetician that performs beauty services on her own. The company started off as a hobby and was home based in the beginning of 2012, as the business grew the client list did as well. The brand was finalized and launched in late 2012. Lash Out Beauty offers facials, waxing but most importantly lashes.Semi-permanent eyelash extensions are synthetic eyelashes that are applied individually to each natural lash. They are applied by an intricate and exact process and must only be applied by a licensed professional. Eyelash extensions add thickness and length, in addition to darkening the appearance of your lash line. They are great for special occasions as well as everyday wear. They last indefinitely with regularly scheduled touch-ups.To have Lashes put on at Lash Out range between 50-60 dollars for a full set. After a full set is applied, two weeks later refills are performed ranging at about30-40 dollars. Facials start at $30 and can be bought by the number of sessions. About 80 Percent of her customers are regulars and have their lashes done every two weeks.
...ts on animals. China is also in the process of decreasing the amount of animal tested products in circulation as well (“Cosmetics and House-Hold Products Animal Testing”). Even though there are alternatives to using animals in this testing, companies in the United States still continue to torture animals for the sake of beauty. There are plenty more ways to experiment with products that do not involve animals in any way, and these tests also produce more reliable information. According to Earth Protect, Tests like this are often cheaper and produce faster results than animal research ever has. For example, there is a model of human cornea tissues that can be subject to eye irritation experiments instead of a rabbit, and there are models of skin cells that can be used for skin irritation tests instead of guinea pigs (“Cosmetic Animal Testing Facts and Alternatives”).
The use of animals to test cosmetics is introduced in their article as well. The authors quote a vast amount of credible sources from prestigious universities such as Princeton and from well known animal rights group such as PETA. I will use this as my main source of information.
Case Study: Victoria's Secret OVERVIEW Victoria's Secret, one of the world's most recognizable fashion brands, established itself in the Bay Area in the early 1970s. Originally owned by an ambitious Stanford graduate looking for a comfortable and high-end retailer to buy his wife lingerie, Roy Raymond opened the first store at Stanford Shopping Center. Styled after a Victorian boudoir, Raymond's success prompted him to open three other locations, a catalog business, and a corporate headquarters within a few years. His inability to balance finances with his creative vision, Roy Raymond fell into trouble and was forced to sell his company for the small sum of $1 million dollars to The Limited, an Ohio-based conglomerate owned by Les Wexner.
There are so many forms of propaganda that surround our lives on a every day basis, and these negative messages persuade and shape our thoughts of perfection, of who we are, and who we ought to be. The beauty industry and its’ advertisements is one type of propaganda that ultimately characterizes the way we think of ourselves. The media is relentless in reminding us every chance they get why women need to be perfect and what we need to achieve that. There is endless pressure as women to have a perfect body and appearance. The beauty industry’s aim through advertisement is to make women feel as if we need to buy the beauty products in order to look and feel like the models on television, magazines, and in commercials. The beauty industry is very successful because as women, we often feel compelled to buy whatever is necessary to look “perfect.” In years past the beauty industry has been solely focused on the obvious beauty tools such as makeup, hair accessories, lotion, etc. However, we have become more intrigued by even more aspects of the beauty world such as undergarments and everywhere in between. In other words, media propaganda is more interested in the “selling of sex” now than ever before. An unfortunate yet accurate depiction by actress Helen Mirren reads, “Flesh sells. People don’t want to see pictures of churches, they want to see naked bodies.” Just as Mirren knows this to be true, so does the beauty industry and they have taken it and ran with it.
In the short reading, The Cunning of Cosmetics, by Jeffrey Kipnis, he begins by explaining what architecture is reacting to and how it effects the direction it is going in. As a result from explaining this, he starts to ponder on his job on Herzog & de Meuron and question, “When did my infatuation with HdM’s work begin?”(Kipnis 23) he starts to realize that buildings have the “Ability to insinuate itself into my psyche” without forcing itself upon someone. He is able to analyze this in the magazine he was reading Arch- Plus by Nikolaus Kuhnert and see how he separated the magazine into two sections – Ornament and Minimalism, through this he able to explore prime examples such as Signal Box and Ricola Europ, explaining how the use of their materiality and modern ornamentation can give a “Erotic allure…the sirens of the Odyssey”. Overall he is clarifying that
For those seeking the finest in skin care and cosmetics in The Woodlands, Texas, and surrounding areas, Elizabeth Padgett has become an established and trusted name. Whether you're looking to refresh and renew your skin care routines, try new products or just have questions about skincare, she is committed to helping you.
...rking has also empowered the traditional activists, like PETA (People for the Ethical Treatment of Animals). PETA is supporting cruelty free companies through their Beauty Without Bunnies Program. When you see their bunny logo, you know the product you are considering is cruelty-free. And, anyone with access to the internet can easily check their website at http://www.mediapeta.com/peta/PDF/companiesdonttest.pdf to find out if a cosmetic company they are interested in is complying with alternative testing or traditional animal testing. Companies currently producing cruelty-free cosmetics include: Lush Cosmetics, Affordable Mineral Makeup, 2nd love cosmetics, Bare Essentials, etc. And new ones keep on popping up. So, the solution is at hand with alternative testing and insisting that companies continue to develop testing methodologies that don’t involve live animals.
Victoria’s Secret represents the idea of sex sells as their main type of advertisement. When most people think about Victoria’s Secret they think bra’s but the product line varies it offers bra’s, panties, sleepwear, fragrances, swimsuits, clothing and shoes. Victoria’s Secret is an inspirational brand with sexy supermodels, top of the line photographers and aggressive advertising. Victoria’s Secret made buying lingerie not only an enjoyment but a must.
Animal testing has become extremely costly. Animal testing results are not quick, especially for cosmetics. When testing a product it needs to be continually applied to detect if it’s going to irritate the skin or eyes. This can take days or weeks. During this time you have to keep the animals alive long enough to see the result. Therefore also having to supply food and water costing even more $$$. For example the eye irritant test involving rabbits to see how a product or chemical will react on human eyes cost around 1,800$ while the alternative in vitro method only cost 1,400$. Not only is the alternative more accurate but its much more cost effective and over time those 400$ will add up. Another common example is the skin sensation test, which is where a product is placed on a shaved animals skin to see how it reacts. The cost for the animal test is 6,000$ and the alternative is only 3,000$. That is a lot of money that could be used to make the product better or for the company to keep.