Tyson Foods Inc.: Market Segmentation Marketing Strategy

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Tyson Foods Inc., following a market segmentation marketing strategy, develops marketing strategies for the specific niches the company plans to target. As revealed from a recent presentation by the CEO of the company and the recently appointed group president, Tyson currently plans to target consumers who are adding protein to their diets as part of the “protein craze” by producing and manufacturing packed protein goods; this multi-segment marketing approach helps expand their clientele, allowing their promotional efforts to be more effective (Souza, 2017). The company’s products, such as their well-known chicken nuggets, serve as one of the more valuable contributors to their marketing strategy, primarily since their goods are recognized

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