Tylenol Capsules: A Case Study

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“Crisis management requires more than an apologetic press release or a CEO's disingenuous appearance on CNN” (Bhasin, 2011, paragraph 2.) Companies are now required to be ready to respond to the crisis because news can travel and become viral quickly (Bhasin, 2011.) Johnson & Johnson’s cyanide-laced Tylenol capsules in 1982 was a crisis where seven people died after taking the extra-strength Tylenol capsules that had been laced with potassium cyanide, a deadly poison, and the killer was never found (Bhasin, 2011.) In response, the company put their customers' safety first and pulled 31 million bottles of Tylenol, $100 million worth, of the shelves and stopped their production and even their advertisement (Bhasin, 2011.) After this crisis,

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