Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Fashion Major Case Study
Topic on the fashion industry
Fashion Major Case Study
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Fashion Major Case Study
Truworths
Looking good is one of the priority that people always want to keep especially when it comes which retailer store you do your shopping. In this essay our work will be based on Truworths, as Truworths is one of the retail stores and leading fashion retailers. We will also look at how it incorporates with other well-known fashion stores.
Profile
One of the oldest retail stores in South Africa, Truworths is amongst the fashion store that is big in the industry of fashion. According to Truworths (2012) it is one of South Africa’s leading fashion retailers, with over 500 stores in South Africa and 5 franchise operations in Africa. However, it forms part of Truworths International, an investment holding company listed on the JSE, whose companies are engaged in the retailing of fashion apparel and accessories. The Truworths International Retail Group incorporates Identity, YDE and Uzzi. Just like Mr Price incorporates Mr Price home, Mr Price Sport, Milady’s and Sheet Street.
According to Truworths (2012), Truworths traces its roots back to 1917 when The Alliance Trading Company opened its first store on a site not far from the Group’s present head office in Cape Town. However, the name changed to Truworths Fashion House in 1935 and by the 1950’s 80 stores had opened. Furthermore, credit was introduced into the business in 1955 and by 1959 sales reached R1 million for the first time, Truworths continued to expand nationally and by the late 1970’s had 280 specialised boutique stores.
Truworths (2013) is proud of its market leading position in fashion retailing in South Africa with growing market share in both ladies wear and menswear. The Group now employs more than 9 400 permanent and flexi-time employees and supports the South...
... middle of paper ...
... to post recent videos, it is still useful as people can see their advert online.
According to Barker and Angelopulo (2006:290) online advertising performs the same function online as advertising does in the physical marketplace. The primary goals are to create awareness, communicate benefits, promote trial and urge consumers to action. This means that the website can communicate information about products, prices and / or distribution.
Summary
Truworths is the biggest retail store in the country with other branches in African countries like Namibia and Swaziland (just to mention a few). In the coming years to come Truworths hopes to achieve what none other retail store have ever done by having their branch anywhere in the continent. It has scooped several awards including the best retail in fashion South Africa. In summary, Truworths is the best in fashion clothes.
The specialty retailer of women's clothes, footwear, and accessories-aimed majority to young teens and women in their twenties, was founded by the the Lawrence brothers-Dan, Frank, and Larry.
My company of choice for this report is Macy 's. 'The Magic of Macy 's ', as the company advertises it, has inspired me to shop there, take advantage of their incomparable discounts and great online shopping experience. Macy 's, Inc. is one of the largest department store chains in the United States of America. Macy 's manages stores under the Macy 's and Bloomingdale 's brands. I enjoy shopping at both of the company 's store brands, Macy 's and Bloomingdales. Bloomingdales provides a more personalized experience
The other problem people face with many other online clothing retailers is the inconvenience caused if they need to return a product. With our service, the customer does not pay the price for the product and has considerable amount of time to come to a decision as to whether or not to buy the product. This removes any remaining doubt in the customer’s mind and increases customer confidence levels.
British retailer Marks and Spencer (M&S) is a private limited company, their main aim is of a commercial nature. It is one of the most iconic and widely recognised chain stores in the UK. They have 520 stores located throughout the UK and 240 stores worldwide. It is the largest clothing retailer in the country. (Source: M&S website)
Across the nation feelings are bruised, hearts are broken, and reputations are tarnished, as a result of the need to be accepted through the clothing that one wears. Clothing and apparel are designers’ ways of making consumers believe that they need a certain product to reach a level or sophistication, or have a certain sense of pride, or even belong in a certain group of people. Fashion is a growing industry that people use to present their characteristics and emotions through the...
This paper will focus on the fashion trend of the Zara case study. The paper will look at the varied roles that consumers play in the market and how the alter the market. From this, the paper will focus on the globalization of Zara from how it started and to how it grew to become a global company. Then the paper focuses on the theories that arise from the Zara case study and how they relate to the company’s techniques to appeal to the consumers.
Analysis of JD Sports Fashion Plc, including detailed business description, corporate strategy and SWOT analysis.
With more than thousands of stores operating in over a hundred different countries, Tommy Hilfiger is one of the most recognized brands in the world when it comes to fashion. The designer clothes allow people to have the classy yet cool look at the same time. In this essay I will be discussing with you Tommy Hilfiger more specifically about the man of the company Tommy Hilfiger, Tommy Hilfigers growth as a global company, as well as its success and awards. As Hilfiger once said, “ The road to success is not easy to navigate, but with hard work, drive and passion, it's possible to achieve the American dream.”
Around the world they have 3,100 stores. Most of the stores are in Germany, United Kingdom, United States, France, Spain, and Sweden. The stores are in every continent.
The main purpose of advertising is to sell a product or service to the consumer market. Advertising uses many different types of appeal and a number of media to achieve a variety of goals. Advertising is the most effective means to get the word out about products, services, events, charities, and just about anything else that one can think of. Where would sports be today without advertising? Advertising in sports has helped the sports world grow into one of the most profitable industries in the world.
The act of consumption has been the primary means through which individuals in society participate and transform culture. Culture is not something already made which we consume; culture is what society creates through practices of everyday life and consumption involves the making of culture. When attempting to understand certain acts of consumption it is necessary to observe the relations involved in production and consumption. Through technological innovation, the fashion industry has been expanded to play a prominent role in consumers’ purchasing decisions and styles are becoming less difficult to obtain. With the expansion of department stores and shopping being viewed as a leisurely activity, this has continued to transform the act of fashion consumerism. The functional interests feature a rational attachment to clothing items. Symbolic benefits involve status and prestige to fulfill the achievement for positive self-esteem. Further benefits include a provided experience for the individual consumer and the created use of imagery and desire used to enrich one’s life.
Mr. Price is a fashion retailer; this report will focus on the clothing department. Mr. Price clothing aims to sell trendy fashion items at competitive
Cape Town and Johannesburg ranked 27th and 37th respectively as global fashion capitals in 2014 (Fin24, 2014). This is proof of South Africa’s growing influence on the rest of the world. Our own fashion influence in our country is stronger than the European and American
The main purpose of advertising is to deliver the proper message to customers and prospective customers. The purpose of advertising is to convince customers that a company's services or products are the best, to enhance the image of the company, point out and create a need for their products or services, demonstrate new uses for the established ones, announce new products and programs, reinforce the individual messages of the sales people, draw customers to the business, and to hold existing customers.
The 3 Mr Price brands are fully omni-channel retailers. Mr Price increased its contribution of high LSM (8-10) shoppers over the last year. Mr Price ranks in the top 10 in South Africa for number of Facebook fans and has the highest number of Instagram followers amongst its local competitors. This shows how in touch with its customers Mr Price is and how social media helps strengthen the brand.