Toyota's History Of The Toyota Company

How did the company start? The Toyota Motor Corporation started with humble beginnings. The mastermind behind this company is Kiichiro Toyoda in 1933. Toyoda visited the United States and several automobile plants with his focus in entering the automotive field as a competitor. He returned to Japan and started an automobile division in his father's loom factory. General Motors, also known as GM, and Ford had already established automobile plants in Japan but this did not avert Toyoda. Toyota Motor Corporation was founded on August 28, 1937.

In the year of 2000, Toyota was the world's 3rd largest automotive company and the largest automotive company in Japan. The current president of Toyota is Akio Toyoda. Toyota currently maintains a 9.8 percent share of the automobile global marketplace. Japan has scarce natural resources, which encouraged the Toyota Motor Corporation to develop fuel-efficient vehicles. Due to the variation in political environment in Japan, this pressured Japanese auto manufacturers to rely on new technologies to increase their relevance in the industry, such as the formation of the small car. On the other hand, other countries concentrated on large, luxury vehicles to appeal to their target market. The Japanese manufactures took a different approach that pertained to focusing on building small, fuel-efficient vehicles that would mature to dominate the automotive industry.

Toyota has gone through many adversities while still trying to keep their brand exclusive, reliable, and relevant. The individual behind of this exceptional automotive company goes by the name of Akio Toyoda. Toyoda is the leader and CEO of this Toyota brand with the vision of creating better vehicles, enriching lives of communities, and h...

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...at their vehicles tend to display. Toyota has agreed to pay $1.1 billion to this matter but they did a terrible job at explaining the issue at hand and accepting ownership of fault. Toyota needs to take responsibility for their product instead of blaming people or things because eventually their consumers will refrain from purchasing their product if such personality is illustrated when fault arises.

The Toyota Motor Sales U.S.A., Inc. Mission and Vision Statements are as follows: Mission Statement: "To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America." Vision Statement: "To be the most successful and respected car company in America." These two statements fit with the approach Toyota is taking but its time that they take it to the next level to separate themselves with their competitors.