Toyota's Case Study Of Toyota

Toyota is the seventh largest company in the world and the first largest manufacturer of automobiles. The headquartered for Toyota was formed in Toyota City as producing automatic loom. In 1933, Toyota started to manufacture the car. The decision of producing the car was decided by the Kiichiro Toyoda, who is the son of Toyota’s founder. Kiichiro Toyoda traveled Europe to get an idea of gas-powered engines. The government encouraged this idea because if Toyota could produce their own car the government will own their own country-brand for producing cars. It’s will be cheaper on the car part and they also need vehicles for the war with China. Therefore, after one year of Toyota formed they produced their first engine car-Type A. However, during

This factor forced car markets to produce small cars. Toyota satisfied this market requirement, so Toyota became popular in the America car’s market at that period. Furthermore, Toyota had trouble to selling their car in the luxury market, like their model of Crown and Cressida that could not satisfy consumers’ demand of luxury car market whether though its function or its shape. Therefore, now Toyota keeps their style of reliability and low-cost maintenance, which make them popular all over the world. However, there are still some competitors for Toyota’s in different markets. For example, both Ford in the U.S and Honda in Japan are all their

In the old organizational structure, Toyota had a centralized hierarchy structure that Japan Company made all major decisions by themselves. Even no communication between each individual business, they must go though headquarter. Until 2013, Toyota organizational structure reorganized and followed several characteristics: 1. Global hierarchy; 2.Geographic divisions; 3.Produce-based divisions. The new organizational structure provided more flexible market for Toyota and Toyota had more completely maintenance service to solve problems regionally and