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toyota motor corporation strategic case
toyota motor corporation strategic case
toyota motor corporation strategic case
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2.0 COMPANY OVERVIEW
2.1 Company’s background
Toyota Motor Corporation was founded in year 1937, August 28 by Kichiro Toyoda. His decision to take Toyoda Loom Works into automobile manufacturing creates Toyota Motor Corporation, the world's largest automobile manufacturer .Toyota Motor Corporation Limited. (TMC) was first established as a separated company from Toyoda Automobile Loom work which is leading in manufacturing of weaving machinery. Sakichi Toyoda, who is known as the king of investors is the head of Toyota Automobile Loom work.
In 1950, the giant automaker faced its one and only strike. This event, however, gave Toyota an important philosophy, supplied to its labour and management system which assisted Toyota to achieved mutual growth and success in both domestic and overseas markets. Today, this philosophy is very significant to the structure of Toyota.
Production system of Toyota was improved in the late 1950s, establishing the 'Toyota Production System. This system became the key factor in the reduction of inventories and defect in the plants of Toyota and its suppliers. It also strengthened Toyota’s entire operations worldwide. In 1947, it launched its first small cars namely ‘Toyopet’. Toyota started its operation outside Japan in 1959 in Brazil and continued with developing network of foreign plants.
Toyota celebrated its 60th anniversary in August 1997. It believes that its domestic production can provide customers with the productions they need, giving it the stable and long-term development. It also has a development facilities and global network of design and research, consisting Japan, Europe, North America markets.
Toyota is at rank 8 in fortune worldwide 500 2007 companies of the world Toyota Mot...
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...g industry in Malaysia.
Automotive Industries Sendirian Berhad (AISB) is the Leading OEM maker for Exhaust System & Reinforcement Instrument Panel. AISB is committed to Research & Development (R&D) and a culture of excellence. Sankei Industry of Japan began a permanent R&D partnership with AISB’s in 1985. In addition, AISB has applied the Toyota Production System (TPS) initiatives to enhance the efficiency. AISB is also associating with 7 TA partners; mainly worldwide exhaust makers from Japan & USA for technical development of exhaust system.
Toyota Boshoku UMW Sdn. Bhd. (TBU), is a joint venture company with Toyota Boshoku Corporation, Japan. By using the Just-in-Time (JIT) method, TBU focuses on manufacturing and assembling high quality and interior parts, cost-effective car seats, door trims for all Toyota cars and Hino commercial vehicles assembled by ASSB.
... Toyota also has to be responsive to local market demands. Consequently, Toyota faces significant pressures for local responsiveness and for cost reduction. To decrease cost by standardizing, Toyota has been speed up the practice of moving toward fewer automobile platforms, with objective of constructing a wide range of models on a limited range of platforms that share numerous regular components modules or parts. The firm is apparently running toward an aim of having just 10 platforms, down from over 20 in 2000. To the almost finished products with several common component parts, Toyota includes local product features, modifying the finished product to local demands. Thus, Toyota is able to recognize countless of the advantages of global manufacturing while responding to pressure for local responsiveness by differentiating its automobiles among nationwide markets.
(5) Liker, Jeffrey K. The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer. New York: McGraw-Hill, 2004. Print.
Evens after countless back to back recalls, Toyota still has cutting edge advantages that allows them to maintain their position as one of the leading automobile producers globally. Toyota’s cutting edge strengths include:
The vehicle manufacturing plant is located at Burnaston in Derbyshire, the engine manufacturing plant is located at Deeside in North Wales.(Toyota Manufacturing UK 2006 ) the company has, since production began in 1992, grown to its current size with 5,500 members are employed. As ...
Toyota Motor Corporation is a Japanese multinational automotive manufacturer that is headquartered in Toyota, Aichi, Japan. Toyota was founded by Kiichiro Toyoda in 1937 as a spinoff from his father’s company Toyota Industries to create automobiles. Toyota has been working towards a contribution that would result to a more prosperous society through the manufacturing automobiles and operating its business with a focus on vehicle production and sales. Its first product was created while under a department of Toyota Industries in 1934, three years before its foundation. The company is the leader in sales of hybrid electric vehicles. It is currently producing vehicles under five brands namely; Toyota brand, Hino, Lexus, Ranz, and Daihatsu. (Frisch,
Below are some of critical success factors that the management of Toyota must keep in mind while developing their car manufacturing and marketing strategies
Toyota Motor Corporation (TMC) was founded in Japan in 1937 by Sakichi Toyoda and is now considered one of the “giants” of the automotive industry. In the first year TMC produced 4013 units. In July 2012 - 75 years later - TMC “worldwide cumulative production tops 200 million units”. As reported by Lowry W. (April 29, 2014), in 2013, TMC is producing cars, trucks, and buses in five continents and leads the world market with 11.8% of share ahead of General Motors and Volkswagen. Financially, (and except for 2008) results have been very positive during the new century. From the FY 2014 Financial Report (May 8, 2014), the shareholder dividend as per March 2014 was 165 yen per share (Total Amount of Payment: 522.9 billion yen, Payout Ratio: 28.7%).
Toyota Motor Corporation is an automobile manufacturer based in Toyota, Aichi, Japan. It. was established in 1937. It is mainly engaged in automobile and financial business. Toyota handles its business in 3 segments. Automobile segment is involved in design and manufacture of vehicles like cars, mini-vans, trucks, as well as the related accessories. Finance segment is engaged in financial services related to its products sales. The other segment is involved in the design, manufacture and sale of housings, information and communication business.
"In the history of the modern corporation, Toyota 's march to the top from its humble beginnings as a textile machinery manufacturer in the mill town of Koromo-now Toyota City is one of the most remarkable examples ever of managing for the long term"(hbr.org). Toyota today have done well to encourage a thinking culture in their regular business and very successful led the world to believe they are a green company, with the lunch of the green Priuc.
Toyota is the seventh largest company in the world and the first largest manufacturer of automobiles. The headquartered for Toyota was formed in Toyota City as producing automatic loom. In 1933, Toyota started to manufacture the car. The decision of producing the car was decided by the Kiichiro Toyoda, who is the son of Toyota’s founder. Kiichiro Toyoda traveled Europe to get an idea of gas-powered engines. The government encouraged this idea because if Toyota could produce their own car the government will own their own country-brand for producing cars. It’s will be cheaper on the car part and they also need vehicles for the war with China. Therefore, after one year of Toyota formed they produced their first engine car-Type A. However, during
The nonmanufacturing companies can learn and apply from Toyota’s philosophy and practices as listed below:
Toyota- focused differentiation, medium pricing, breadth of product line is low. Company is known for quality products, and nice styling.
Toyota’s uses both differentiation and low cost as generic strategies to try and gain a competitive advantage over their competitors in the automotive industry. The market scope that Toyota uses is a broad one that encompasses nearly every type of customer that is in the market to purchase an automobile. Toyota is able to target such a large market because they have something for everyone. Toyota has four wheel drive trucks and SUVs for the outdoor types or those who live in areas that face severe weather conditions, hybrid models like the Prius for the eco-friendly customers that are interested in saving the environment, along with the standard cars for general, everyday use. Additionally, Toyota provides vehicles for all price ranges.
Toyota Motor Corporation is one of the largest automakers in the world. At its annual conference in Tokyo on May 8, 2008, the company announced that activities through March 2008 generated a sales figure of $252.7 billion, a new record for the company. However, the company is lowering expectations for the coming year due to a stronger yen, a slowing American economy, and the rising cost of raw materials (Rowley, 2008). If Toyota is to continue increasing its revenue, it must examine its business practice and determine on a course of action to maximize its profit.
Toyota has adopted an expansion strategy aimed at increasing the company’s market share through sustainable growth. This will be done based on the delivery of high quality, and safe cars, at an affordable price. As the company seeks to expand to new markets, focus will be on maintaining an organizational culture that allows optimum efficiency in the ever dynamic global market.