The Walt Disney Company as an Internet Pioneer

The Walt Disney Company as an Internet Pioneer

There are many factors that contribute to an organizations success, or

downfall. Identifying these factors and the role each of them has on

the four functions of management should help the organization be more

successful. Three factors that may impact an organization may be

E-business, technology, and/or diversity.

There are many organizations in the world today, though few have been

as successful as the Walt Disney Corporation.

'Disney is one of the most famous names in the animation industry,

known for providing entertainment directed to adults and children

alike; with international theme parks and a world-class animation

studio and business franchise, the company nearly dominates the

industry. Famous names such as Mickey Mouse began with Disney, and

were the foundation of a company that has now branched out into

several entertainment studios, theme parks, products and other media

productions.'

(www.animation.about.com/od/industryprofiles/p/waltdisney.htm)

E-commerce has changed the world we live in today. No longer does he

or she have to get the car and drive to the store, now the store comes

to him or her. From and organizations view-point, development of and

e-commerce site can be very difficult to effectively execute. Hours of

careful planning and research is needed, because without planning he

or she could potentially launch a site which could ruin his or hers

chances of ever having a successful e-commerce site. If the site is

not successful on the first go, customers probably will not be

returning for future purchases.

Disney has one of the most successful e-commerce sites out there, and

this did not happen without careful planning. With the click of a

button Disney can be brought to his or her doorstep. Things like,

advance tickets, clothing, interactive games and videos, toys, books

and everything else Disney has to offer.

How does Disney get he or she to purchase these items? By focusing on

customers needs. The first step in developing an effective e-commerce

site is by listening to the customer, which for Disney has never been

a problem since they have always been devoted to making people happy.

Questions like, how can Disney save the customer time and money? What

are the customer?s biggest frustrations with e-commerce sites? These,

along with many o...

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...d office personnel from behind the scenes work shifts in

areas with increased attendance, and lastly through task forces. This

is where teams responsible for implementing a project or idea, such as

a new attraction may spend up to 100% of their time. Lastly, the

controlling stage is where Disney monitors its progress thru increased

sales and makes adjustments to products etc. as necessary.

In conclusion there are many internal and external factors that

contribute to an organizations success. To assure the success he or

she must know how the four functions of management affect these

factors. The Walt Disney Corporation has obviously used these

functions of management to become one of the most successful

corporations today and is used a model for other organizations.

References

Krumrie, Matt. 2005. Manage a Culturally Diverse Staff. Retrieved from

the World Wide Web @

http://management.monster.com/articles/managing_diversity/

Retrieved Oct. 16, 2005, from http://corporate.disney.go.com/careers/

Retrieved Oct. 16, 2005, from http://www.monsterhr.com/qanda/kashlak/

Retrieved Oct. 16, 2005, from http://disney.go.com/disneycareers/imaginations/home/html