The Success Of Pixaar's Success In The Animation Industry

The first animated movie produced by Pixar, a famous space ranger named Buzz Light-year said, “To infinity and beyond!” and that is exactly where Pixar has taken the animation industry. The success of Pixar is duly noted worldwide and they remain a leader in the animation industry. The company reeled in more than 100 awards and nominations for their work on animated films, commercials, and technical contributions to the animation industry. The trials and triumphs of this company have earned it its spot as one of the leading animation companies in the entertainment industry today. With all this success it is hard to think it was almost over before it ever began. Pixar’s history of trials and triumphs starts with a group of men and their ideas that would revolutionize the entertainment industry.
The Walt Disney Company and Pixar Animation Studios Inc. were two of the largest movie and entertainment studios. Disney owned and operated an unparalleled portfolio of theme parks classic movies and characters. Pixar was the leading creative and technological computer generated imagery (CGI) studio but lacked extensive product offerings and distribution channels. At the time of the merger agreement, Disney’s traditional hand-drawn animation films were declining in popularity with the introduction of CGI films. Meanwhile, Pixar possessed the creative and technical resources that Disney lacked, but was unable to profit from characters and films after movie ticket and DVD sales, which were typically one-time purchases. Additionally, the production and distribution contract between Pixar and Disney was rapidly approaching its expiration. Instead of renewing the contract, the two companies decided to merge with the intention of capitalizing on ...

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...mation business right, particularly the new CG technology that was rapidly supplanting hand drawn animation. Acquisition of Pixar was the fastest way of doing this. Through this acquisition Disney would get access to key Pixar technologies which would enable it to produce movies at a lower cost and faster than its rivals. This technology transfer would also help revive Disney’s own animation unit. Apart from technology, Disney would also get access to all the Pixar characters, which it could use at its theme parks, merchandise stores and its other related businesses. Pixar’s journey to the top is inspiring. The leap from a dwindling financial future to billions of dollars in profit is a true testament to what can come from perseverance and hard work. This world renowned company has become a house hold name and a major player in the entertainment and business world.