The Role of Social Media in American Society

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When analyzing the role of social media in American society, several questions come to mind. What is social media and are these social media and networking sites helpful to the people of America; can these sites be used to enhance or do they intrude in the relationships people have with others, and can they be integrated into their daily lives successfully. As the world becomes more and more technology friendly, the internet has transformed into a place that nearly everyone can go to get away. With the constant click of a mouse for some is all it takes to relieve the stress of their day.

Social media and networking sites have changed the fundamental nature of the way Americans live and do business and how millions of people access information. It is fast becoming the basis for social life, the new culture of America. It is redefining the values and ideas Americans hold about themselves, from achievement and their daily activities to their external conformity and individualism. It has democratized the media, and taken control of what gets read from the protectors of print and broadcast corporations and gave it back to the people. Social media has spread to just about every area of our lives, from politics and entertainment to business and world culture. Many people no longer read or watch the stories through the traditional media outlets; newspapers, radio or television. Reading or viewing a story of interest is only a mouse click away. Whether this is good or bad, it is now a fact of life.

The best way to define social media is to break it down. Media is an instrument of communication, like a newspaper or a radio, so social media would be a social instrument of communication. This would be any website that does not just give...

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...e over the age of thirty-five. What’s more, the proliferation of social networking sites, including those more aimed at adults, suggests that it is not only teenagers who will nurture relationships in virtual space for the foreseeable future.

Society is evolving, and there are people across all generations that will evolve with these societal changes and others that see these changes as bad. Social media is a part of a cultural shift that requires more than just re-tooling, there must be an understanding of technology. It changes the way Americans organize, communicate and relate to each other from generation to generation in business and in society. With current world leaders, and the American President now using both Facebook and Twitter to connect with younger generations, it seems that society has accepted what the future of communication has become.

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