The Positive Impacts Of The Fashion Industry And The Media

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With this being said there’s proof about how Fashion industry and the media manipulate and take girls to the point where they expose themselves to extreme dieting in an attempt to reach these “beauty standards” mainly because they feel insecure for not fitting in these standards even though they do realize it’s stupid to follow. As Rush Medical College member, Nada Stotland quotes in Do Thin Models Warp? “ The decrease in body image amongst women has caused millions of them to turn to unhealthy methods of weight loss such as smoking cigarettes, taking laxatives, and developing eating disorders like anorexia nervosa or bulimia” (5). The numbers showed in statistics about how woman are becoming more concerned of being thin from an early age …show more content…

Picture the positive impact in this women’s self-esteem if magazines started showing women with different types of bodies instead of negatively influencing them like it’s happening right now. Even though showing healthier models could help increasing women’s self-esteem and get rid of the expectations they are pressured to meet right now, there’s a crucial factor that keeps fashion industry from stopping this; the money factor. Marianne Thesander suggests that the fashion industry creates such unreal ideals of femininity to sell products; “ The fashion and beauty industries can always sell their products by fabricating new ideal images which also appeal to the more liberated woman, who rarely likes to admit that it is important to them to be attractive.” The idea that an unrealistic and unobtainable image of feminine beauty is necessary to sell fashion and beauty products is advocated by the marketers of such products, and discussed by Naomi Wolf in her text, The Beauty Myth: “The advertisers who make women’s mass culture possible depend on making women feel bad enough about their faces and their bodies to spend more money on worthless or pain-inducing products than they would if they felt innately beautiful.” For example, The Body Shop uses reverse psychology to foster a …show more content…

But Rabine argues that it is this failure that is the allure of fashion. Fashion succeeds because it is unachievable; “The ‘look’ is always beyond, out of reach, and hence it always seems attractive.” Such an idea is also endorsed by Ted Polyhemus in his book “Body Styles”, where he says “the ideal body is, by definition, unattainable. This concept renders the possibility of producing diverse images of women’s bodies unsuccessful, as they do not induce desire, due to their attainability. Marianne Thesander, in her text “The Feminine Ideal” says beauty must be untouchable, almost unachievable, stating; “It is desirable to be slim because it is difficult and often demands time and money. If everyone had the same opportunity to stay slim, the ideal of slimness would be quickly replaced by another status

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