The Marketing Aspect of Starting a New Business

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Recommended: Literature review of customer segmentation

The Marketing Aspect of Starting a New Business

What do I need to do?

When? (Date)

What Information do I need?

Where will I find the information?

Alternative Sources?

Changes to Plan

Action Plan

- Fill in 'What do I need to do?' and 'When?' coloumns for Action

Plan, Introduction and Market research.

In Monday 1st March lesson

A plan for each lesson of my project

Looking through coursework plan.

No alternative sources.

Not all finished. 'What do I need to do?' and 'When?' columns not

completed for Market Research

- Complete the 'What do I need to do?' and 'When?' columns

In Wednesday 3rd March lesson

A plan for each lesson of my project

Looking through coursework plan.

No alternative sources.

Completed work set for today started tomorrow's work.

- Complete all other columns of the action plan

In Thursday 4th March lesson

A plan including where I will find the information I need

Looking through coursework plan.

No alternative sources.

All work completed

Introduction

- What does 'Marketing' and 'Marketing campaign' mean?

- What factors need to be considered when planning a marketing

campaign?

In Monday 8th March lesson

Definitions for 'Marketing' and 'Marketing Campaign', the factors

needing to be considered by companies when planning a marketing

campaign.

'Huggett' GCSE business studies textbooks

AS Business studies textbooks, Marketing books, my own business

studies exercise books.

A little bit more work needed to be done on the second bullet point in

next lesson. Reference page started which will be filled in as I use

sources

- What type of retail business are you going to set up?

- Which customer segments are you targeting your business towards?

In Wednesday 10th March lesson

Need to find a type of company I would like to study and set up a

similar business to. Look at the customer segments I'm aiming my

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