Innovative Culture Essay

1129 Words3 Pages

Innovation, every organization wants it, but most cannot grasp proper change. In fact, more than two thirds of innovative efforts fail. Look at corporate giants like Kodak, Blockbuster, Motorola, Toys “R” Us and Yahoo. Every one of those companies where paramount, dominating their market and somehow they all lost their edge. Why? Because of disruptive internal culture.
Culture is the foundation to being innovative, but it can be an opportunity or a culprit. When the culture is correct then an organization will have a culture of innovation, or what we call an innovative culture. There are various ways of creating the proper culture but ideally an innovative culture consist of good leadership and management that provides internal environmental …show more content…

The look into the future and when opportunity arises they seize it. Many companies get tunnel vision, which are blinders for the future. Such blinders can send mighty companies off course and sometimes finish them.
Companies like Blockbuster, Kodak and Motorola all had blinders on. They stopped paying attention to changing trends. Why? Because they lacked the culture to provide proper innovative change needed to keep up with the fast pace world. Take a look at Blockbuster, they failed to notice the Netflix startup, which delivered videos and games in the mail and again failed by missing Redbox, who came out with a vending machine system for movies that cost one third of the price to rent than Blockbuster and If that wasn’t enough to put something in motion, on demand T.V. come out. When on demand T.V. came out it was the third red flag and one opportunity was available and Netflix took advantage of it first. Blockbuster wasn’t the only giant that fell when technology took off. Kodak moved like a snail, they barley jumped on the digital camera train, before they knew it everything was out of reach. Motorola is another one they were the first two way radio cell phone, but failed to focus on the future of smart phones. They all had one thing in common a lack luster culture that tried to ride out the evolution of product and services instead of being revolutionary …show more content…

“Google’s mission is to organize the world’s information and make it universally accessible and useful.” (Google) Ultimately Google is trying to change the world one innovation at a time. They created a relaxing interactive work environment for all their employees. Googolplex has many amenities that are not common in the work place. Such amenities are café stations, exercise rooms, game rooms with video games, football, pool tables and ping-pong. Google also has programs that are specifically focused in providing a comprehensive environment for their employees. Google creates an environment that is stress free and provides areas ammonites where people can gather and collaborate, or they can go to re-focus. The people Google hires are what creates the culture they need. They are inclusive, open, and transparent and care. Those attributed with all the ammonites creates a sense of community. Google works hard to ensure an inclusive culture where people can come to work, be themselves and thrive. (Google)

Open Document