The Importance Of Souvenirs

802 Words2 Pages

The consumption of goods by tourists while being on holiday is an essential subject in the tourism industry. Souvenirs are seen as universal elements of traveling (Swanson, 2012) and are looked upon as objects tourists can bring back home to remind them of their activities during their holiday, trying to make an intangible experience tangible through the purchasing of these artifacts (Litrell, 1993). Furthermore, souvenirs represent the notion of trying to prolong the travel experience (Swanson, 2004). The phenomena of collecting souvenirs while being away from home is rather nothing new. In fact, according to Swanson (2012), there are records going back to the time of ancient Egyptians, Romans, and later explorer-travelers who would bring mementos back from their journeys. Nowadays, the most typical souvenirs that tourists will collect can be categorized into groups. According to Gordon (1986), five groups of souvenir types exist: pictorial souvenirs (e.g. postcards), piece-of-the-rock souvenirs (natural elements collected), iconic souvenirs (items that evoke a message about the place they come from), markers (e.g. t-shirts with the name of the destination) and local product souvenirs (items indigenous to the area).

The consumption of souvenirs play also a major economic role in tourism destinations where producing, consuming and the selling of souvenirs are worth billions of dollars each year (Swanson, 2012). On a smaller scale, many retail businesses located near or at the destination are dependent on the selling of souvenirs (Swanson, 2004). Furthermore, souvenir consumption also helps in supporting indigenous local people who produce and retail authentic handicrafts and souvenir goods (Tosun, Temizkan, Timothy & Fyall, 2007...

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...motions involved and stated that when it comes to the action of gift receiving and gift giving “receivers have beliefs about the action the giver will take and givers have beliefs about the action the receivers expect” (p. 400). He further mentioned that emotions such as surprise, disappointment, pride and embarrassment arise from comparing the recipient’s ex ante expectations with the ex post physical outcome. Further studies relate the concept of gift giving behavior with the attributes of the Four ‘S’s’: suspense, surprise, sacrifice and sharing (Clarke, 2007). On the other hand, studies have been done on the experience of gift giving of souvenirs and the insights it offers to shared consumption of tourism activities with significant others (Clarke, 2008). However, no specific study has been done on the relation of emotions and souvenir purchasing specifically.

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