The Importance Of Service Innovation In The Hospitality Industry

1094 Words3 Pages

Innovation has become a vital success factor for survival of organizations in rapidly changing industries. Specifically, service firms have perceived importance of innovation in creating long term advantages, and developing significant changes in competitive positioning (Dobni, 2008). Tourism and hospitality is among service industries which encompass higher risks, given that they own services with fewer patent protection and shorter service cycle. Hence, in order to overcome this issue in the globalized service industry, hospitality firms need to have durable and continuous innovation processes (Nieves et al., 2014). An organizational culture that supports novelty could be considered as a remedy for a continuous innovation that thrives in …show more content…

First, innovation culture is selected as an important factor that is likely to promote employees’ innovation performance. Particularly, having a culture that clarifies specific values of the organization which provides concrete support for employees to present novel and useful ideas (Chen, 2011) would encourage frontline employees who are in direct contact with customers to have higher service innovation behaviors and develop new services. Despite the emphasis on the importance of service innovation in various service firms (Åkesson et al., 2016), some scholars believe that the extent literature does not adequately document the characteristics of an organizational culture that supports innovation (Hogan and Coote, 2014). Moreover, a careful assessment of service innovation literature reveals that very little attention has been paid to innovation performance of frontline service employees (Schepers et al., 2016), particularly considering simultaneous effect of employee service innovation behavior and new service development as components of innovation performance in hospitality literature. Employee service innovation behavior was introduced to investigate individual innovation behavior, additionally new service development was presented to focus on the new service design and modification of old ones in tourism and hospitality firms, by considering external customer needs and internal service management requirements (Hu et al.,

Open Document