The Importance Of Marketing In The Apple Company

Apple came into existence in 1st April,1976 by Steve Woznaik, Ronald Wayne and Steve jobs later it got incorporated as Apple Computers Inc. in 3rd January,1977 without Ronald Wayne and after 30 years renamed as Apple Inc. in 9th January,2007. Apple is currently a multinational company headquarter in Cupertino, California USA with 467 stores in 15 countries. They are into develop, design, sell consumers products Macintosh line of computers, iPod, iPhone, iPad, smart watch iWatch along with their other line of products like software’s such as Mac OS X (operating system), iTunes media Player, iLife (suite of multimedia software), iWork (productivity software), Aperture (professional photography package), Final Cut Studio (suite of professional

Why branding helps to gain completive advantages over others and how it increases loyalty and brand awareness among customers. To find out the apple brand related to its price, promotion and placement.
Researcher under taken Descriptive survey type of research method. It’s conducted for the purpose of finding answers to the structured questions like who, what, when, where, why and how. It helps clearing the distinctiveness of a population or observed fact. It mainly involves methods like surveys, observation, secondary data, panels, etc.
Type of investigation: Researcher used Surveys and Secondary data to conduct research. Survey research is very flexible, it helped researcher to obtained many different kind of information in many situations. In order to gather data regarding the marketing mix strategies for Apple Inc., A survey questionnaire used to collect data due to its flexibility property of providing different kind of data both qualitative and quantitative.

Data collection

Less number of respondents chosen due to cost and time large sample should have been taken to minimize response errors. Time elapse rate was high when receiving the duly filled questionnaire since questionnaire sent through email to the respondents by sending the constant reminders to fill out the questionnaire and revert back. Uneven distribution of questionnaire as female more willing to answer the questionnaire which may overcome by equally distribution of questionnaire among both male and