The Importance Of Marketing In Marketing

Introduction

Marketing is basically a term to define the communication of the value of products with customers, and it is an action to promote and sell the products by adverstising with marketing research done. Marketing research links the marketer, customer, consumer and public. Analysis of collected marketing information can be specified for improving the marketing performance (Businessbuilding.com.au, 2014).

There are some marketing practices and marketing mix for the purpose of increase the sales of the products but different businesses with different needs, establish varieties of marketing purpose as they face kind of competition in the market.

There are four main elements in marketing mix, which are the 4Ps (Product, Price, Place and Promotion). These elements are to be used for setting the position of the products and services in current market by formulating an effective marketing plan. With these elements, a productive combination can be created after market research and examination are done. But, depending on only one element, it will not work on the market target (Businesscasestudies.co.uk, 2014). Competitive strategies are needed for maximising the potential to compete in the market but there is no fix strategy that can fit for all perfectly. Right strategies with right marketing mix allow the business to be promoted effectively.

Marketing Mix

The PRODUCT means that what kind of product and service are to be promoted for sale in this market. The characteristics and features of products must be clear for the target market so that they can know about the benefits and advantages of buying the products or services, which can ease and improve their life (Hemsley-Brown and Oplatka, 2006, pp. 316--338). There are some...

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...s and purchase them without any specific occasions. Therefore, might be other who disagrees with it due to the product making ingredient or other flavours.

Nowadays, consumer is the final decission maker on what they intend to own because consumer have various choices in the market surronding. If you are not capable of providing them the desired result, they will probably switch over to the other provider or product from different company and brands. Therfore, to survive in this realistic world, the Coca-Cola company need to keep explore different marketing plan and marketing strategies and try them out to choose the one, which is most suitable and effective in marketing the products. At last, it is impossible to transform a brand into a leader by only writing new marketing strategies. However, it needs much effort for marketer to apply and indentify their vision.