The Importance Of Data Mining On The Internet

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Recommended: Internet privacy and security

Information is being shared online each time users browse the internet. This information is being disclosed from visited sites, and is being used by companies to better target customers. Sites, such as Facebook, Twitter, and Google plus are capable of tracking browsing activities, not only within the site, but beyond those boundaries. From each Facebook page like, to Twitter’s tweet button, personal information is made available to others. This paper will explore the technical and ethical considerations of the personal information being shared on the web for targeting customers based on their likes. This paper also covers the issues and concerns of data mining, and the privacy of online consumers. I will explain how personal information is obtained, and what purposes it is used for. I will also cover ways in which we can control how our information is being handled, and how to keep information out of other people’s hands.
Keywords: data mining
The Internet and Online Marketing
Has online marketing gone too far? The privacy of consumers has become a big concern when it comes to onli...

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