The Importance Of Business Communication

Communication

Communication is the exchange of ideas, opinions and information through written or spoken words, symbols or actions. Communication is a dialogue, not a monologue. In fact, communication is more concerned with a dual listening process.

Business Communication

Business Communication is any communication used to promote a product, service, or organization – with the objective of making sale. In business communication, message is conveyed through various channels of communication including internet, print, radio, television, outdoor, and word of mouth.

Directions

Business Communication can take place in four different directions in an organization:

• Top-Down: This kind of communication takes place when the management passes the

Memo

Effective Business Communication

A two-way information sharing process which involves one party sending a message that is easily understood by the receiving party. Effective communication by business managers facilitates information sharing between company employees and can substantially contribute to its commercial success.

For business communication to be effective these qualities are essential:

1. Establish clear hierarchy

2. Use visual communication

3. Conflict Management

4. Consider Cultural Issues

5. Good Written communication

Face-to-face

Face-to-face communication helps to establish a personal connection and will help to sell the product or service to the customer. These interactions can portray a whole different message than written communication as tone, pitch, and body language is observed. Information is easier to access and delivered immediately with interactions rather than waiting for an email or phone call. Conflicts are also easily resolved this way, as verbal and non-verbal cues are observed and acted upon. Communicating professionally is important as one is representing the company.

The policy for communication also would play a major role in influencing one's choice of mode of communication.

Cost Factor - The main point to be considered here would be to evaluate whether the cost involved in sending the message would be commensurate with the results expected.

Nature of Message - Whether the message is confidential in nature, urgent or important etc. and whether a matter would require hand delivery or be set by registered post etc. also influences the choice of mode and means of communication.

Distance Involved - Whether the message to be sent is also another vital factor which could influence the choice of means and modes of communication. For example, if a letter is to be sent to a partner in a joint venture in Japan and it is urgent, you would not think of sending someone to personally deliver it.

Resources - The resources available to both the sender and receiver would also influence your choice. You can only send a fax if the other person/organization has a fax machine. Therefore, we can see that the choice of a particular mode and means of communication will depend on a case to case basis and is influenced by various factors.

Also other business communication process in this