The E-Myth Revisited by Michael Gerber

1852 Words4 Pages

The E-Myth Revisited by Michael Gerber was an exceptional books the shows the truth about starting a business in our country and explores in-depth components that will create the success or failure of a small business. It examines the fallacy that entrepreneurs are the ones who start small businesses risking capital to turn a profit. This book explains that the Turn-Key Revolution is changing all aspects of a small business ultimately leading to the survival of a small business in our country. At the core of this revolution in a process called the Business Development Process, which when applied properly, has the power to change any small business into a successful business. The importance of this process in related to every take preformed at a small business, and when implemented the organization will remain relevant. If this process is ignored then the small business will ultimately fail. The Business Development process can be applies to any small business to which is created or currently in existence, as it relates to the knowledge of the Turn-Key Revolution to the operation of small businesses. This process results into a predictable way to turn any small business into a success, only when the proper attention and time is give to this process.

First when examining the E-Myth it must be considered that most new small business are started by technicians or people who are skilled at what they enjoy doing in their life. Therefore, they result in realizing why not work for themselves and be their own boss. Their mistake is that if you understand the technical work of your trade of choice, does not necessarily mean that they understand the business which they create based on their skilled trade. What can be considered an Entrep...

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... their money to turn a profit. Being an entrepreneur and starting a business does not mean that the person knows what they are doing, and most of the time they are just defending their ideas until they ultimately fail. They spend most of their time in the business and not on the business, and in return if they do not realize this they will fail as well. By being an entrepreneur, it can be easy if you follow all the guidelines listed in this book, and there will be success in any business which has been started. For some entrepreneurs their minds are consumed by their ideas, without wanting to listen to others, failure will be in the imminent future. Therefore after reading this book it is evident that an entrepreneur must follow these concepts and processes in order to overcome this problem among entrepreneurs in society, and by doing so they will achieve success.

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