The Dream: The Marketing Strategy Of The Dream

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‘The Dream’’ Ice-cream bar aims to provide the best quality to their customers and knowing that the customers will leave from their place satisfy. Furthermore, the ice-cream bar aims to provide the best quality of ice-creams in the downtown and wants to create an experience for the customers that they would like to continue. I chose to name my ice-cream bar, ‘’The Dream’’ ice-cream bar because I want the costumers to feel comfortable, beautiful and feel like they are in a dream place.
Product
The product is an item, anything tangible or intangible, that pleases the needs of a group of people (Kotler and Keller, 2006). However, ‘’The Dream’’ Ice-cream bar offers a variety of ice-cream as well as dairy-free ice creams. The reason that I chose …show more content…

The pricing strategy that the ice-cream bar uses is penetration marketing strategy as the company is new and wants to start with low prices and attract the costumers. Using this type of strategy especially as it is a new company the ice-cream bar will attract different types of customers. The ice-cream cost 1.50€ per scoop, this means that each ice cream cost €1.50 but if they would like to have a cone it will be charged 25cent extra. On the other side, dairy-free ice creams cost a bit more expensive as it is 2€ per scoop. Moreover, the ice-cream offers a package for people that want to celebrate their birthday in our place. This package includes the ice-cream cake, the decoration, and the beverage which include (soft drinks and juices). Furthermore, the celebration can be set from 1hour until 4 hours plus that the price does not change from how long they will stay. The customers can pay with visa and cash but if they would like to celebrate their birthday with us they have the ability to book it through the …show more content…

‘The Dream’ ice-cream bar is placed in Marina Limassol, Cyprus. The reason the ice-cream bar is placed there is because marina is a new and famous place in Cyprus where many people walks by there. Another reason is that marina Limassol attracts tourists even in winter. Also as the ice-cream bar offers a roof-top garden, what a better view to have of the Mediterranean Sea and watching the yachts that pass from there. The Dream ice-cream bar use the method of direct distribution channel as the company sells the product directly to the consumers. The customers can visit the place, which offers free Wi-Fi or otherwise they can check the website or any other social media the ice-cream bar provides. If the costumers have any inquiries they can email the company directly from the website. Moreover, the place where the ice-cream bar is placed is linked with all the transportation that Limassol provides, bus, taxi, car, bicycle and of course by walking as a car are not available to drive through there. Also, there is a big parking place for the customer's to park their

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