The Death of a President Changes to the Nation

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The death of a president in office is often a pivotal time for a nation. The people of that nation can choose from a host of ways to deal with the situation. The most powerful rhetoric after such a loss often comes not in words, but in pictures. These photographs can make more powerful arguments, more subtly than words ever could.
On November 22, 1963, President John F Kennedy was assassinated while riding in a motorcade through Dallas, Texas. Lee Harvey Oswald mortally wounded the president with three shots fired from the sixth floor of the Texas Book Depository. President Kennedy was pronounced dead half an hour later at a Dallas hospital. Three days later, Kennedy’s body was transported in a horse-drawn caisson from the Capitol Rotunda to St. Matthews Catholic Cathedral and on to Arlington Cemetery--followed by a riderless black horse--while over one hundred thousand people watched along the streets. Leaders from nearly one hundred nations were present at the state funeral.
The argument, or text, in question is a black and white photograph of a riderless horse that marched in the funeral procession for President John F Kennedy taken by Joel Aronson on November 25, 1963. The title is simple and caption like due to the fact that it ran in The Dallas Morning News: “John F Kennedy’s Riderless Horse”. There are empty boots hanging backwards in the stirrups and the horse is being led by a member of the military in full dress. The main focal point of the photograph is the horse, however the photo also incorporates members of the crowd who are presumably watching the funeral procession. Most of the crowd appear to be dressed for a funeral or other somber occasion. The key concepts of Bitzer’s method work well to analyze the rhetor...

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... subject matter. A wider angle or color photo would have diminished the strength of the argument by shifting the focus. The style of the photograph is important to the argument. The use of black and white photography is more dramatic and lends a more somber tone. It also allows for more contrast between the black horse and the background. The angle that the photograph was taken at is also important because it causes the sunlight to highlight the horse and the backward boot. The lighting also causes the crowd to fade into the background which further highlights the horse and handler.
This photograph serves as an effective piece of rhetoric. It responds to the death of President Kennedy in a way that allows individual viewers to eulogize the fallen and perhaps find closure. It also provides a tribute to the president in a way that’s not too heavy handed or obvious.

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