Advantages Of Digital Marketing In The 21st Century

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Digital Marketing – A leap in the 21st Century

Digital marketing is an interactive marketing of products or services using digital technologies to reach customers. The key objective of digital marketing is to promote brands, build preferences and increase sales through various digital marketing techniques.

Digital marketing not only helps clients to market their products online better but, also helps users who can reach out to products from their system or mobile phone.

Various popular channels in digital marketing include:-

· Search Engine Optimization (SEO) – It is a form of internet marketing strategy that places your website at the top of search engine results (e.g. Google, Yahoo and Bing) for free and unlimited traffic.
· Pay …show more content…

Hasan Syed, a twitter user lost his luggage and the airline service wasn’t quick in giving response. As a result, he tweeted about their bad customer service and asked other potential customers to not use their service as it is “horrendous”. It is quite common for someone complaining at twitter, facebook and other social networking medias. But in this case, it wasn’t because Mr. Hassan Syed bought social media advertising to promote his tweet. And this promoted tweet was seen by more than 76,000 people. To worsen the situation, British Airways took about 8 hours to respond to that …show more content…

Some causes of failure of digital marketing are:-
• Negligence of negative feedbacks: Sometimes organization do not work upon negative feedbacks. Feedbacks always play a good role to improve performance. One should always try to resolve issues with in a time limit.
• Low responsiveness to clients or queries: When response rate lowers to queries or to regular consumers then organization can lose their reputation in market.
• Poor Quality of data: If Content is not of good quality then it will give a bad impression to consumer. Content writer should be knowledgeable of graphics design too to give the data of best quality.
• No blogging: Most of the companies think that blogging method is outdated now a days for advertising or to do branding, but it’s not true.
• Lack of Resources: To keep the online branding active, one needs to post articles and post ads with latest offers and many more things. With lack of resources and experienced PR, one gets some opportunities to stay in touch with valuable customers. In that case you could outsource for online branding. Once a firm or a company starts blogging then, it needs to give good quality of data

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