In “The Church Of Google,” the eighth chapter of the book The Shallows What The Internet Is Doing To Our Brains by Nicholas Carr outlines Frederick Winslow Taylor's algorithm for how workers should work. Despite complaints from Midvale employees about the new regime, the “factory’s productivity soured” (Carr 149). Carr mentions that this type of system was embraced by manufacturers all around the world to achieve “maximum speed, maximum efficiency and maximum output” (150). The conclusion was to identify the best method of work and implement it to all acts of manual labor. While Taylor's algorithm works well with physical labor it does not apply the same for the Internet. He states “the Internet is a machine designed for the efficient automated …show more content…
He states that Google constantly improves the web to make it more appealing and efficient for its users. Google's primary mission is to make information accessible to everyone. As Google excelled-developed in its “mission”, it needed a method to gain profit. However, it knew that charging people to use the web will discourage them, so it came up with an idea to add advertisers on its web through searchable links.It focused on making ads relevant for its users rather than according to the highest bidder like other web platforms. Google gets paid per click and has soon generated billions of dollars from advertisers. In addition, Carr mentions that one of “the greatest accelerations has come recently, with the rise of social networks like MySpace, Facebook, and Twitter (Carr 158).Their purpose is to provide its users with a “stream” of “real time-updates” (158).It became in Googles advantage because traffic increased greatly. One of Google's goals was to make books accessible online, so it embarked on its journey digitizing millions of books by scanning them one by one including those still under copyright
The internet is no longer just a source for research, as Cascio has said “ the digital systems we rely upon become faster, more sophisticated, and capable too” (Cascio). What he means by this is that we can rely more on technology to help us because it’s developing to become efficient to our daily needs. For example, there are tasks we can now complete on the internet that used to require plenty of time. Things like going to pay rent, purchasing groceries, or going to the bank are all things that can now be done online due to the faster, more capable power of the internet. Once time consuming or complex tasks are now simple to complete with just a few clicks. This is a beneficial concept to those who have busy schedules, have difficulties with transportation, disabilities that don’t allow them to maneuver much, or anyone who just doesn't have the time, patients, or ability to stand in long, never-ending waiting lines. According to the previously mentioned study done by Nanjing University of Science and Technology with the University of South Australia “elderly people are increasingly using mobile devices to conduct online banking, find jobs, access medical help, and obtain entertainment information” (Ma). This research goes to at the least provide an example of one group of people who have benefited from using the internet to make their life
Cep and Ross both agree that the Internet is a necessity. Cep states, “we not only love and socialize online but live and work there too. (Cep 1)” In this statement she is showing the obvious reasons that people use the internet. The internet isn’t used only for social aspects but for work obligations too. She goes on to quote the Pope, “The digital environment is not a parallel or purely virtual world but is part of the daily experience of many people, especially the young. (2)” This quote shows that everyone in the world realizes the necessity of the internet. Even the Pope understands and discusses its value. Ross too reiterates the importance of the internet. One quote that really drilled it home was this, “And now that going online is a part of everyday life.. (Ross 3)” A quote couldn’t exemplify the Internets necessity any more. In another source titled “Mobile And More Productive? Firm-Level Evidence On The Productivity Effects Of Mobile Internet Use” by Irene Bertschek and Thomas Niebel it is discussed that the necessity for the internet exceeds just computer access. It shows that having the internet at all times, via mobile phones, is also important. In this article they state, “The econometric analysis shows that firms ' labour productivity significantly increases with the share of employees with mobile internet access. (Bertschek and Niebel 1)” This really puts an emphasis on how important the internet can really be. Having work access to it at all times, even while at home, can improve
“ Persuasion is clearly a sort of demonstration, since we are most fully persuaded when we consider a thing to have been demonstrated” (Aristotle). In the essay “Is Google Making Us Stupid” Nicholas Carr presents a compelling argument in which he supports with Aristotle’s three styles for effective argumentation (logos, pathos, and ethos). Nicholas Carr appeals to the reader’s logic and reasoning, the reader’s emotion, and builds credibility within his essay. He exercises several effective writing strategies to strengthen his argument in the essay.
Finalist for the 2011 Pulitzer Prize, Nicholas Carr in his article, Is Google is making us stupid?, addresses his beliefs that the internet is creating artificial intelligence as it effects our mind and the way we think. Throughout the article Carr supports this claim with rhetorical devices as well as Aristotelian appeals. Carr begins by using pathos by stating an anecdote from a scene in the movie A Space Odyssey, then uses logos by stating factual evidence and statistics, lastly Carr uses ethos by conceding to opposition and stating appropriate vocabulary. In the article he compares the past and present and how the Internet has changed not only himself, but also people as a whole. In order to show his credibility, Carr uses research and
Nicolas Carr believes that the internet effects cognition. He assumes that it shapes the way we think. In Nicolas Carr’s, “Is Google Making Us Stupid,” there is a direct correlation between Taylorism and google’s mission of creating “a utopia of perfect efficiency,” robbing humans of deep thinking, resulting in the depletion of learning to articulate the minds erratic consciousness, and of its attention span.
348). Carr introduces his theory by noting the observations in which the reading habits of avid internet users such as himself began to deteriorate (Carr, 2010, p. 348). What initially prompted Carr to invest in a computer was the vast variety of applications and communication tools which benefitted him in his career (Carr, 2010, p. 348). However, he claimed the internet progressed to be a hinderance to his capability to concentrate and work efficiently, thus justifying this phenomenon has changed the way both himself and others were learning (Carr, 2010, p. 349). Drained without having his daily ounce of technology, Carr molded into the man who slowly progressed to be dependent on the internet (Carr, 2010, p. 354).
It is a well-known fact that the Internet has become a central part of society, and it has completely changed every aspect of life for the human race, whether it is for better or worse. Nicholas Carr explains his thoughts on how the Internet has changed how people think in his article, “Is Google Making Us Stupid?” He believes that the human race is losing its ability to think deeply and is creating a distraction culture, and that companies like Google are working to increase this way of thinking. However, the issue of how the human brain is changing with the Internet is very complex, and the answer to this question goes beyond a simple yes or no.
The article, “Is Google Making Us Stupid, “as essay suggests, Carr constantly states factors of how and why the internet is creating problems for today’s society. His main reference is to Google, and also discusses other technological advancements throughout history. In using these devices he show how great of an impact they actually have on society. Carr emphasized how using Google we tend to become lazy and unfocused. He makes references to Google and how it along with other technological advancements throughout history has changed society as a whole. It’s almost as if we don’t think for ourselves. Our minds tend to be like a wandering ground one minute we
He states how he used to spend hours reading, but his concentration started to drift after two or three pages. He backed up his theory with stories from others who say they’re experiencing the same thing. But they still await the long-term neurological and psychological experiments that will provide a definitive picture of how the internet affects cognition. After a brief history lesson, Carr starts to incorporate Google into the article. He tells us about Google’s history and their mission. Carr states how Google, and the internet itself, have a financial stake in collecting the crumbs of data we leave behind. Apparently these companies do not want us reading slowly or for leisure. Carr then ends the article by stating that we are turning into robots ourselves, and that we are relying on computers to mediate our understanding of the
We as Carr believes are in an information boom we can know anything we want yet society does not use this to its advantage as often as not. Google is not making us stupid but it is changing how we think. Carr believes that we should be using this information in a new way. Instead of using it and letting it go, we should be using it and keep learning. When we see a hyperlink to a site or a word we do not quite understand or a concept we do not quite grasp we should look it up in depth learn more and memorize what we need to know instead of relying
...as not only been reliable when it arises to offering a product of the highest and excellence, nonetheless is also continually developing, adjusting, but more meaningfully revolutionizing the industry. Also, what creates Google’s invention so matchless in assessment to its challengers is the attention that it offers to consumer requirements in order to offer a consistent and difficultly substituted the product rather than concentrating on exploiting its profit with each given chance which may cooperation the quality of its search consequence its product. Having examined the company’s internal and external environment it is obvious that Google earnings care and attentions even to the smallest detail to guarantee that it will be the leading company between many other online search engines and has been able to create loyal customers that are continually growing.
In fact, the advent of the internet is one of the greatest inventions of the twenty-first century. Ellen Goodman’s “In praise of Snail’s Pace” is a well-written rhetoric that exposes the decadence of over indulgence in technology. Goodman is not totally against technology, instead she makes the claim that the world just need to slow down from hurrying; there are some things that are just natural and trying to use speed to accomplish such things only destroys the purpose which they are meant for. Goodman states, “There are rituals you cannot speed up without destroying them” (52). In all, the article is convincing and well composed, although it could have been better if she had added more statistics to represent her logical standpoint. Goodman’s choice of words- “fast in contrast to slow”, organization structure and simplicity of ideas, prove to be excellent. Also, her effective use of imagery, figurative expression, and logic give the argument the propensity to be accepted by
The two companies that created these search engines have billions of dollars and numerous other resources at their disposal available for the research, the development and the innovation of their products or services. But even if you have all the funds in the world at your fingertips, if you have a bad brand image in the consumers eyes your brand will have extreme difficulty inserting itself in the market. So how does the public perceive these brands?
Google Inc. is a company that started in 2002 and has gradually grown to become an international technology company. Google’s business is mainly focused around vital areas, like advertising, search, operating platforms and systems and platforms, hardware products and enterprise. The company produces its revenue mainly by distributing online advertising. Google also produces revenues from Motorola through selling products. The company offers its services and products in over 100 languages and in over 50 regions, territories and countries. The company assimilates various features in its search service and gives dedicated search services to aid users modify their search. Google also gives product-listing advertisements, which comprise of product information, like price, merchant information and product image without needing ad text or extra keywords.
2009 was a negative period for the United States economy. A big recession hit the country, and the founders of Google were trying to make a plan in order to make to limit the damage caused by an economic decline. Brin and Page the two creators of the giant Google were shocked form the situation that was occurring. Their company was feeling the effect of the economic downturn. Google’s stock price dropped 51 percent. The two entrepreneurs were trying to figure out a way to keep the company from drowning. Google main problem was how to maintain the culture that made the company successful in the previous two years. Some consequences that the company had to face was eliminating products that