The American Voter Summary

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When examining voting behavior over time, there are two areas one must look at to gain a better understanding of the process. The first, is why people vote the way they do, and the second looks at the individuals voting pattern over time. Since 1960, The American Voter, written by Campbell, Converse, Miller & Stokes, is still considered one of the most controversial pieces in the field of public opinion and election studies. Although there are numerous areas of exploration, the main purpose of this book was to further examine the psychological relationship of the voter from pre-adolescence to casting the tangible vote and the effects of parent-child socialization. A crucial argument presented states that party identification is the most important …show more content…

Campbell et al., use survey data. In terms of methods, the model uses longitudinal data from the years 1948, 1952, 1956, while analyzing numerous interviews with the voters themselves (which constitute the American National Election Study, otherwise known as ANES). Based on how respondents answer, the Michigan Model groups individuals based on party identification and partisan preferences. The Michigan Model puts an emphasis on party identification as a psychological attachment, in that it’s created through the socialization of one’s parents. For those with a sense of attachment the strength, and direction of their party identification are crucial in accounting for attitude and behavior (Campbell et al., 1960). “The political party serves as the group, or base, for which the individual develops either a positive or negative identification with some degree of intensity (Campbell et al., 1960, pg. 122)”. This study’s main concern focused not on which way one tends to vote, but rather the influence of party identification on the vote. Party identification leads to one’s partisan feelings and attitudes, not the other way around, and tends to cause individuals to focus, see, and listen to information that is favorable to their party identification (also known as selective perception). Overtime, the Michigan Model claims that although party identification can fluctuate, it remains stable over time, and that issues and policies only play a small role in the voters’ decision (Campbell et al., 1960). The American Voter emphasizes that for a policy decision to affect the vote, the voter must at least have some knowledge in the issue or perceive a difference in the candidates. This study, however, was met with heavy resistance over the next few years, and still today, scholars nit-pick at specific areas of the study by crafting their own

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