Tesco Case Study

The first data protection Act came into force in the UK in 1984 to protect individuals who had information on them held on computers (meaning personal information must be obtained legally). This Act gave people the right to see their personal file, recently the data protection Act of 1998 was introduce because the previous Act does not apply to written data, therefore individuals had little control over the use of personal data. However the Act regulates the way personal is collected stored, process and used. It applies to all data stored in a computer systems and paper based on manual records that are stored in a structure way. Within the N.H.S a person, called the data controller should take charge of the storage of all personal records.

They will talk to their friends and ‘talk ' with their feet by taking their custom elsewhere. Even if they do complain to you, you could still lose a number of these customers after only their first complaint. Businesses can gain customer through advertising, public relations, press releases, direct mail, sales letters and promotional items.

Whereas in the retail industry, businesses like Mark and Spencer, Tesco’s, Sainsbury’s, provide similar products and charge similar prices. Improving the quality of customer service can help their businesses to gain and retain customers. For instant, if Tesco’s opens for 24 hours and prices are low then Tesco’s will gain customers from other competitors and retain their own customers.

Gain customer satisfaction and loyalty: Satisfying customers will help to make customers more loyal and less tempted to go to its competitors. Now a-days Customer loyalty matters because selling more to existing customers is easier, and cheaper, than finding and selling to new ones. Loyal customers tend to buy more, more regularly. And they will frequently recommend your business to others. In this case, the NHS will have to provide patients with good health service. But patients are less likely to

The internal customers help the NHS to provide high quality service to patients. For example, secondary care organisations are the internal customers of primary care, and operating departments are the internal customers of central sterilising units and linen services. Quality depends on all (external and internal) customers in a system getting what they need, when they need it. External customers are the people who the NHS provides their service to (patients), they are the final customer. Final customers could be in-patients or