Timothy Devinney Corporate Social Responsibility

Corporate social responsibility is defined as a business approach which plays a pivotal role in maintaining a sustainable development by delivering economic, social and environmental benefits for all stakeholders. A company can be ethical to a moderate extent as they need to ensure they are meeting the best interest of society in righteously delivering utilitarianism, justice and moral rights. This essay will examine arguments for and against social responsibility such as Sustainability, how businesses take care of the environment and ensure healthy living through implementing eco-friendly initiatives such as big businesses improving performance by using recycled renewable cups which limits plastic waste. This essay will also investigate how

It produces serious moral issues and concerns to society especially those on strict diets such as ‘plant based’. A positive outlook on animal testing would be the human benefits gained which could not be obtained by using other forms of methods. The original article volume 8 issue 3, 2005 ‘Consumer Ethics across cultures’ by Timothy Devinney examines how consumers are influenced by the way a businesses campaigns their product and popularity disregarding the effect it has on the environment. The Article stated that “The growing concern in the animal testing industry and for the companies involved, shows a rise in number of socially responsible initiatives”, which is an ethical obligation as a business should be socially responsible. An example of a growing company for females in which is animal tested is MAC Cosmetics, But because the business is so big individuals fail to recognise the effect it has on the world in particular animals. Textbook titled ‘Comparative innovative business strategies of major players in cosmetic industry’ published in the year of 2006 declared the “study of cosmetic industry in the global marketplace with a focus on the four market leaders in this industry relative to their business and innovation strategies”. The media plays a diverse role in influencing society to purchase products especially when the target market is specified in this case females want the best makeup products for the best value in saying this MAC cosmetics is most definitely a product all females would consider applying without taking full consideration of the ingredients used. In 2015 actress Pamela Anderson strongly expressed her