Target Corporate Social Responsibility Case Study

Target Corporate Social Responsibility

“Social responsibility is a business’ obligation to pursue policies, make decisions, and take actions that benefit society” (Williams, 2014, p.78). Not many people are aware of this but one of the leading companies that stand for Corporate Social Responsibility is leading retail store and brand Target. Target Corporation is a retail/food store that was founded February 11, 1902 by Goodfellow Dry Goods and is known today as the second largest discount retailer in the United States. Target’s sole purpose is to fulfill the needs of every single guest that comes in or interacts with Target. Target is a guest friendly retail store that values every single customer, and strives to make sure that every single

Target knows and understands that depending upon its corporate social responsibility that plays a key role in whether or not customers and consumers will shop in Target. Negative publicity can ruin any company’s reputation and can even lead to a company going out of business. Target demonstrates ethical responsibility because by volunteering in classrooms, at local shelters, and in local communities they show to all of their customers that they are just focused on doing the right thing. The shareholders and stakeholders differ for Target. Shareholders are only people who own part of the company through stocks. Stakeholders are interested in the company for other reasons besides stock such as corporate social responsibility, ethical responsibility, and economic responsibility for not only themselves but the consumers as

Target is proving that they are not just a regulated retail business and that they aren’t just in it for the money, rather they are here to provide service to customers inside stores and in local communities. They do many things to help drive better education like “buddy reading” where employees read to kids and they have given away $875 million dollars since 2010 just for educational purposes in our local communities. Target also partners with NAAPC and DiversityInc who strive to create an innovative environment through diversity in the working field. Target is clearly on the right path with corporate social responsibility and is leading by example in ways to truly make this world a better place. It isn’t just about making money businesses goals shouldn’t be about making the most money at all cost but rather it should be altered to shaping and changing the lives of our youth and future generation