In a state known for sports, from high school to professional, Tampa Bay is a city that lives and breathes sports. Teams like the Rays (MLB), Buccaneers (NFL), and the Lightning (NHL) are all competing for the hearts an attention of the citizens of Tampa and beyond. In order to win this competition, teams need media exposure. The purpose of this paper is to perform a content analysis of the Tampa Bay Times by looking at the frequency and content of the sport media coverage of the professional sports teams in Tampa Bay from January 29, 2018 to February 16, 2018.
What is content analysis? According to Ungvarsky (2016), content analysis is taking media and evaluating what it says and how it says it. In this case, the media is the Tampa Bay
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This season, the Buccaneers missed the playoffs with a record below .500. In the Tampa Bay Times, the Bucs were the least covered professional sports team that is located in the city of Tampa. The Buccaneers had only 16 total headlining articles during the time period in which the data was collected. Of those 16 articles, there were 10 opinion pieces. Five of these were negative, four were neutral, and one was positive. Most of the negative articles were aimed at the Buccaneers defense. A headline that read “The Bucs Pass Rush was so Bad, Dirk Koetter Sacked his Friend,” talked about how Dirk Koetter had to fire defensive line coach Jay Hayes who Koetter has “Been buddies with for nearly 40 years,” (Stroud, 2018, February 12). The rest of the 16 articles were five news pieces, and one feature about a former player. The feature was covering hall of famer Derrick Brooks who was “Signing autographs for any fans making a donation of $10 or more to his charity,” (Auman, 2018, February …show more content…
Despite the fact that the time period was after the season ended, the numbers for the Bucs were very low. Not to mention that the majority of opinion pieces were negative. Clearly the most effective way to change the frequency and the content of articles written about the Buccaneers would be to win more games. That is easier said than done though. The Buccaneers have already taken steps to appease critics by making staffing changes as noted earlier, but that is only a temporary fix, and if the move doesn’t pan out, it could wind up being worse for the organization’s image. The best way to improve the Buccaneers image and increase coverage would be to engage in community outreach
Egotistical players, brazen coaches, and disrespectful management can all have a significant effect on the public relations sector of the organization. In the early years, under Jerry Jones, the Cowboys were the glamourous team that everyone supported. They had talented players, an innovative head coach, and a great marketing team. The players always brought their A-game and they could always be counted on to get the job done. Hearing stories about Emmitt Smith, Troy Aikman, Michael Irving and Darren Woodson shows that they were revered. This image, however has regressed into something totally polar to the idea of reverence. Lately the Cowboys have been prone to incidents occurring at the wrong times which leads to losses. They are always in a position to make a positive impact, to make everyone think that they have finally turned the corner, and returned to their “America’s Team” ways, but then something goes wrong. Pundits now have a new phrase for them, which describes their overall status and it is; “they are an accident waiting to happen,” and from what I have seen I couldn’t think of a better phrase
... Come into Play, but Simplicity is a Key Ingredient. Series: MEDIA IMPACT: Why some Stories have it-and Others Don't. First in a Series. Next: Impact-the Media's Role." Los Angeles Times (pre-1997 Fulltext): 1. Oct 25 1992. ProQuest. Web. 8 Mar. 2014 .
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“Justified or not, Seau's death puts football under question again.” Sports Illustrated. Time Inc., 2013. Web. 16 September 2013.
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398).It is also stated that news divisions reduced their costs, and raised the entertainment factor of the broadcasts put on air. (p. 400). Secondly, the media determines its sources for stories by putting the best journalists on the case and assign them to areas where news worthy stories just emanates. (p.400). Third, the media decides how to present the news by taking the most controversial or relevant events and compressing them into 30 second sound-bites. (p.402). finally, the authors also explain how the media affects the general public. The authors’ state “The effect of one news story on public opinion may be trivial but the cumulative effect of dozens of news stories may be important. This shows a direct correlation between public opinions and what the media may find “relevant”. (Edwards, Wattenberg, Lineberry, 2015, p.
In his editorial "Words Triumph Over Images," Curtis Wilkie blames today’s media for being “reckless” and “a mutant reality show”. He believes that television and radio are “unfiltered”, which causes the quality of journalism for newspapers to be unmatched. Yet, it is unfair to label all media that is not print as lesser because the quality of any media relies on the viewers and the individual journalists, and in drastic situations like a hurricane, reporters may have many road blocks. Any of these aspects can affect the quality of journalism, which invalidates Curtis Wilkie’s claim.
Intro: In 1946 two members of the New York Giants were found associating with gamblers, trying to fix the NFL Championship Game. These members were suspended and in 1947 the NFL introduced their form of prevention, the injury report (Merritt). Every week NFL coaches have to list their injured players on the NFL Injury Report. Each player has to be listed as either “doubtful,” “questionable,” or “probable” to play that weekend. What a lot of people don’t know is that an ample amount of teams are lying on these reports. By skewing the truth on their player’s injuries it gives that team an advantage. Whether the coaches are putting healthy players on the list, injured players not on the list, or just lying about the severity of the injury, it is all affecting the teams and the fans. I have addressed the problems with the NFL injury report and focused my research on the integrity of the teams and their purpose for lying, how much lying is really going on, and the link between the injury report, the NFL, and gambling.
Charles Kenny starts the article with an easily acceptable example. The example that is given is about the Super Bowl and how they “donate the losing team’s shirts to a charity” (Kenny 58). By using football, Charles Kenny is able to pull in a large and preferred audience. He aims towards Americans to read his article and the Super Bowl is a common subject talked between Americans. The placement of the example is also very important.
To explain the importance a sports team has on a city, a new avenue for future
During these difficult economic times sensationalism has become more prevalent in the media. Stories involving sex scandals and child murders have taken over our T.V and internet screens as well as the front pages of our newspapers. The media bias of sensationalism has been used as a sort of escapism for readers. Although it may seem that sensationalism has just started making waves, it has been around for decades. Sensationalism has been influencing viewers and contributing to media bias since the days of the penny press. Sensationalisms long history has been turbulent, self-serving, and influential to today’s reporting practices. With the influence over readers’ sensationalism’s media bias have and will continue to affect media reporting for years to come.
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Sport is never far from controversy. Whether it be alcohol-fuelled misbehaviour, allegations of drug abuse or inappropriate public musings on a thorny political issue, the national press is filled to the brim with sports stars dragging the image of their employers — and the sports they represent — through the proverbial mud.