Talbott Tea Case Study

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Talbott Teas is a company which produces and sells uniquely created teas that are meant to pamper a person just by one sip. This company provides extraordinary teas that are packed full of premium flavor. Talbott offers an array of gourmet teas with distinct flavor combinations for a diverse group of consumers to enjoy. This tea company uses high quality ingredients including a wide range of tea leaves, herbs, fruits, and spices to blend into an exclusive flavor experience (Talbottteas.com). Talbott sells their premium quality teas for a varying amount depending on the quantity of tea you buy. You can purchase a 12 pack sachet cube box for around $10.50 and a bulk box containing 100 count sachet cubes for $55.00. Talbott Teas was founded and created by Shane Talbott in 2003 with his business partner Dr. Steven Nakisher. Shane has been working in the spa and salon industry for more than 20 years and Dr. Nakisher is a psychologist. The duo previously shared ownership of a salon which they sold prior to launching their tea company. While owning the salon, Shane and Steven provided their clients with personally created tea blends which became very popular. After receiving high praise and recognition for their teas they decided to sell the salon and move towards opening a new business that was solely focused on an extravagant tea experience. Talbott and Nakisher brought their passion for tea and combined it with their background in the salon and spa industry and created a one of a kind tea company called Talbott Teas. The main goal was to provide a unique combination of high quality ingredients which consumers can easily indulge in. Talbott Teas was purchased by Jamba Juice in early 2012. Talbott Teas is based in Chicago... ... middle of paper ... ...a and consume it on a regular basis. These buyers a likely people who choose tea over coffee and who would typically stop in to local retail locations to pick up products or who those who order online for more convenience. Also, buyers choose to purchase Talbott Teas during holiday seasons because of the quality and unique tastes that the products offer which make for great gifts. Talbott Teas could certainly have the opportunity to segment their markets. Rather than pursuing a larger demographic of people they can divide their audience into smaller groups and provide more specific products to meet particular wants and needs of certain groups. Talbott can segment their younger age market and gear products that are more fun and contain exotic and trendy flavors as well as focus toward the healthier groups by providing teas that have added vitamins and minerals.

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