T. V Commercials

In modern society, advertisements are everywhere from T.V. commercials to billboard posters. They are used to draw attention to their brand and create a desire for their products. Dove Men+Care The commercial begins with multiple clips of fathers and their children. None of the clips are longer than 3 seconds, yet they all contribute their part. In the first scene, a baby jumps into the pool with his dad, whose arms are out, ready to catch him. In the second, a baby says “dada” and sits in a high chair. In the third scene, a toddler screams, “Daddy” while on the toilet as his dad jogs to him. A little boy is stuck on the monkey bars and cries for his daddy, then his dad saves and kisses him in the fourth part. Then, a clip where a father

By only utilizing dads and their children, the ad specifically targets fathers with kids. The characters appear to be middle-class due to their surroundings and clothing. A toddler and his dad swim in their backyard; however, the setting is casual because there is only a pool near the house’s back door and mismatched outdoor patio furniture present. This displays how the family has enough money to have a pool but do not have anything extravagant, such as a lavish water slide. The pool is close to the back door, which indicates that the backyard is not big. Also, they can afford to furnish their backyard; however, the ill-assorted furniture suggests they do not have that much in order to have a full matching patio set. In another clip, a father and his son are at the park, and the man wears a plain blue t-shirt, while the little boy wears a yellow graphic tee, baggy denim shorts with blue and yellow sandals. Their clothing signifies that they are average, middle class citizens because they do not dress in formal attire, such as button down polo shirts with slacks. T-shirts and denim are comfy and informal apparel. The audience values time with their children. Swimming and going to the park are both time consuming activities. When people swim for leisure, it is at for least thirty minutes, and when people visit the park, they also stay for at least an thirty minutes. Both dads in the video appreciate

It is geared towards middle class men because the ad’s characters are relatable to most of the general population. There are only two men shown that wear a suit and tie, and one is dressed for a wedding and the other just came home from work. Other than those two, the other men are dressed like casual everyday men. One man wears a Halloween costume, which looks like a cockroach. This expresses how the advertisers make the ad relatable to its audience because many average dads would dress up in a ridiculous costume if it makes their children happy. The advertisers include children into the commercial because Americans tend to adore babies and kids. They also include father and children relationships to demonstrate how dads care about their daughters and sons. The relationships are heartwarming because the children say Dad or Daddy in various tones. Some use questioning tones, scared tones, or excited tones. This helps provide the audience with a visual of how fathers and their children share a special bond. In the commercial, it’s clear they love each other and it makes Americans drawn to the ad because it leaves them with a warm, pleasant