In the makeup world, there is a huge misconception that the most expensive products are the better their quality. When higher price tags are plastered on high-end products, people automatically assume that the product is of quality without doing any research. Just as they would look upon drugstore makeup and assume that because the price tag on their products is lower, that product is not of quality. Although high-end makeup is more effective than drugstore makeup, drugstore makeup is more affordable and maintains better longevity than high-end makeup. High-end makeup is more effective than drugstore makeup. High-end makeup has a higher range of coverage that drugstore makeup cannot realistically match while still efficiently making a profit. …show more content…
The same ingredients used to improve the pigmentation of high-end makeup is costly to acquire. Makeup companies also include special components that help prevent acne, smooth out wrinkles, and lighten up dark eye circles. When buying high-end makeup, what’s also being paid for are the other perks that come in addition to the product. The packaging, the fragrances, and the application tools are a few of the things that are included. Conversely, drugstore makeup is known for its affordability. Drugstore offers a variety of different products that are replicas of the same products that can be found in the high-end makeup store. Although they do not come with the same exquisite packaging, you're still getting the same product for less money. The highest drugstore makeup product is still cheaper than the product that costs the lowest amount in the high-end stores. I met a mother of two while shopping for makeup in the drugstore. I noticed that she was grabbing exact products instead of skimming through the aisles like I was. When I questioned her on if she prefers drugstore or high-end makeup, she told me that due to the fact that she has two kids she prefers drugstore makeup. She continued by explaining that she does like the luxury of high-end makeup, but it's too expensive while having kids. She simply learned how to achieve the same makeup results with more affordable products from the drugstore. I asked her what’s her
Cover Girl Cosmetics Why is Cover Girl one of the most successful cosmetic organizations since the 1960’s? Cover Girl Cosmetics has been the top-seller since 1961 and is still going strong. It is hard, with all the advanced lines of make-up for one product to go as far as Cover Girl has, so how does Cover Girl Cosmetics do it? A lot of Cover Girl’s strong, ongoing successes are due to changing the look of the product, exceptional promotions which the public can’t look over, giving a cosmetic appeal to both older and younger aged women and most importantly by using near perfect women and teens to model their products. Although it’s wonderful that Cover Girl has been and still is so successful, it has put a dent in today’s society in what women’s appearance should and shouldn’t be.
After watching Ariana Grande’s makeup tutorial in October of 2012, a 15 year old me had established a new standard of beauty. I wanted what that girl had: her clear skin, pink cheeks, long lashes, and, most of all, her eye-catching fuchsia lips. I memorized the name: “Maybelline Super Stay 14 Hour Lipstick” in “Fuchsia Forever.” My mother, sister, and I then went over to the nearest Target in search of this lip color I so desperately required. The large cosmetics section at Target was like stepping inside of a light bulb. The shelves were so brightly lit, it was as if the store needed me to be able to read every brand name from just the corner of my eye. I quickly found the exact lipstick I wanted, which was the exact lipstick some pretty stranger had indirectly persuaded me to purchase. In that moment, looking down at the sleek, gleaming plastic tube, I felt that this one simple object was I needed. Something that looked good and made me feel good. It was not until later that I had thought about the consequences of this new standard of beauty.
There are over a thousand ingredients that are used in cosmetics that are already proven to be safe for human use. These ingredients can be mixed and matched creating new and unique products. Many people argue that this is not suitable for the demanding market. The craving for "new" and "im...
Bobbi Brown and Her Path To Success Bobbi Brown is one of the makeup and skincare industry’s most influential people. She, along with her very successful brand, has become a household name. Through the use of good quality ingredients and strategic advertising she was able to climb her way to the top, make a name for herself, and ultimately became a positive role model for other women who did not want to stay at home for the rest of their lives.Growing up, Bobbi Brown was always interested by makeup. When looking back at her childhood, she calls those memories to mind when she says, ‘I remember watching my mother apply her white eyeshadow and black liner in her blue gilded bathroom--she was glamorous, but fresh-looking’(Premiere). She decided
We all know that cosmetics existed thousands of years ago. Cleopatra used a heavy arsenal of beauty aids to help her shake the foundations of the Roman Empire. Yes, cosmetics and perfumes have a long history, but the consumer industry we live in is relatively recent, a creation of the decades 1890 through 1920. The products hawked in the 19th Century by druggists, perfumers, barbers, physicians, and a colorful assortment of other enterprising individuals were primitive by our standards. Certainly, active ingredients were used with abandon, notably arsenic, lead, and mercury. These were products that really made visible differences, and the consumer was well-advised to be wary of the majority of these mysterious concoctions.
Make up has been around for about 12 thousand years. Woman use makeup to make them look more beautiful, woman now and back that weren’t happy with their natural beauty so they chose to event or come up with something that would make them beautiful. Woman got the idea that they would use some things form nature that they found and smashed it or do something to but on their face. At first it was a poisons thing to use but now a days makeup have reached a point that it’s not dangers to put on now. In this paper making to talk about the different make up their development of each. Some of the makeup history that I’m going to talk about are lipstick, mascara, eye liner, Eye shadow, body painting and a little about nail polish. I’m also going to talk about who wear makeup. I am going to explain why they wear makeup and what it meant to wear makeup.
All women wish to look their best on their wedding day, prom, or their ten year anniversary, so it is a makeup artist’s job to fulfil this desire. The art of emphasizing one’s most attractive features by highlighting the inner corner of the eye to brighten the eyes, contouring the cheeks to make the cheekbones appear higher and painting on bold lipstick to form perfect, plump lips make the face appear flawless. Some people do not wear makeup everyday, so when they do, their face can appear brightened and awake, therefore they believe they look wonderful. Although many people are confident in their appearance and do not demand makeup to boost their self-esteem, wearing well-applied makeup will always make someone feel
Drugstore According to Levy, Weitz and Grewal (2014), drugstore are specialty store that concentrate on health and beauty care (HBC) product. Drugstore face competition from pharmacies in discount stores and from pressure to reduce health care costs. In response, major drugstore chains are offering a wider merchandise, including more frequently purchased food items, as well as new services, such as the convenience of drive through windows for picking up prescriptions, in-store medical clinics, and even makeovers and spa treatments (Katherine Rosman, 2010). Prescription pharmaceuticals often represent almost 65 percent of drugstore sales (Walgreen’s, 2011).
This report analyzes the cosmetics retail industry in Hong Kong. There are many large-scale specialty cosmetics chains that are well developed in this market, such as Sasa, Bonjour, Colourmix, Aster and Angel, which are taking the lead. They mainly offer a wide range of international branded products and private label products to cater for customers’ special beauty needs, like make-up, fragrance, skincare items. With many dominant firms and a slowing growth in demand, the industry structure is being identified as mature.
After studying the cosmetic market we can identify a series of needs in this market:
Makeup has transformed the lives of so many individuals and continues to play an important role in the daily routines of many women (and those men who choose to wear makeup). [Pause] The main reason why makeup initially became integrated into the daily lives of many individuals was to help conceal facial features that people were insecure about. Now, as of 2018, makeup has helped many people in terms of their general self-confidence. The stereotype that makeup is used to impress others is as far off as one can get. No individual would put so much time [Pause], effort [Pause], and education [Pause] into a task that is only to impress others. It is nice to present our self-expression to others, but it all reflects how one feels. One can change
At present, cosmetics are always used in daily life. When we talk about cosmetics, most people will think of the things that only use for make-up such as lipstick, eye-shadow, mascara, blusher etc. But in fact cosmetics are not only mean to the things that only use for make-up but also shampoo, lotion or sunscreen. According to the US Food and Drug Administration (FDA) explains “Articles intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body… for cleansing, beautifying, promoting attractiveness, or altering the appearance.” (2014) The reason why people use makeups have different ways such as some people use for more confidence, some people use for protect the sunlight, and some people use for maintain their skin. However, there are a lot of people still worry about using the cosmetics since they believe that cosmetics are contained the dangerous chemicals that damage their body so they afraid of using them and try to avoid to use them. Although many people will be concerned that applying cosmetics may destroy their health, in fact, many experts have been confirmed that the use of cosmetic is not harmful to the human’s body. Moreover, cosmetics are also useful for users.
Makeup can be fun, creative, and a confidence boost for anyone that wants play around in makeup. I want let you know that you should not be scared with makeup that it can be fun experience for you. I am going to tell you my process about my everyday makeup routine. I want inform you about the benefits of the products I’m gonna be using, but I want you remind you that you do not need the same brand name products as me. Let’s put on some music and have fun with this makeup routine. The information I am going to tell you about the products will give you sense of knowledge about the purpose of the products.
As marketing strategies have evolved, they have enhanced the ability of advertisers to communicate to the "masses" more effectively than ever before. This ability has allowed advertisers to not only reach more markets, but to be more influential in the decision making process of the audience. American society, especially young women, is being influenced by advertisers more now than in previous generations. It is not by accident that teenagers and young adults are targeted by advertisers, especially since their purchasing power as a group exceeds that of any other consumer group. Not only have advertisers learned to identify specific products that appeal to men and women, but they have also found that the "want" of the consumer can be turned into a "need" for the advertised product. Many of the beauty product companies advertise their products as a "need" which ultimately appeals to a vast majority of women.
Take care of your skin and enhance your gorgeous looks by picking up the right products from the leading cosmetics brands. Don’t compromise on quality of makeup products to save some pennies.