Senior, Sex and STDs Crisis The sex lives of older people, is a stigma, long ignored by society. Sexually Transmitted Diseases (STDs) amongst this community are growing at an increasing rate. Due to little research in their sexual encounters, it is hard to pinpoint just why the rates are so high. Rates of STDs such as Chlamydia, Gonorrhea, and Syphilis have double for people in their 50's, 60's and 70's in the past decade (Gann, 2012). Since Realization, some researchers believe it is partly due to biological changes; living longer, and the rise of options that help facilitate proactive sex. Examples of such are erectile dysfunction pills for men and hormone induced creams for women. However ignoring the statistics of this crisis will not make …show more content…
The evaluation of Boom Boom Medicinal has several strengths, weaknesses, opportunities and threats that play to its success in the world among other products being offered to tackle the same issue, STDs that surrounds the Senior community. Strengths of my product are that it will cut down on STD rates, leave a happier and healthier older community that practices safe sex. Some weaknesses of my product would be possible side effects and/or symptoms that may derive from using the medication, the social stigma surrounding the crisis and people not caring enough about because of the age group. With my product there are good opportunities for success such as the aging community feeling supported in their endeavors to have a sex life. The fact that this is a big target market but no product directed strictly to this community to help solve the dilemma is a huge opportunity as well. This is a fairly easy market to reach as I can market in places Seniors occupy for instance retirement homes and nursing homes, these being the locations that showed the highest rates in sexually transmitted diseases. Threats I face are possibly acquiring future funds to support the product because society as a whole are either not concerned or unaware that this group is on a steady rise. If insurances will or can cover such medications for Seniors, will the lack of promotion by doctors increase or decrease? Accessing whether my product will flourish or fail through this broad analysis …show more content…
Incremental growth of BBM can create an advantage by providing education in seminar form to those in need. There are options for topical or pills recommendations through on call Physicians. Support groups after receiving the antibiotic will be offered and those interested in the product to help cure themselves. Once product has reached mass recognition we can move to have a mobile facility that caters to the education, prevention and curing of Sexually Transmitted Diseases with our products as a for front. Marketing Objectives. Objectives for marketing the BBM are advertising, more along the lines of what type: inserts, magazines and/or pamphlets. Once the type of advertising is decided the next thought would be where to advertise that will reach the Senior community and provide the maximum benefit. The next objective, enhancing relations with Physician office's for increase in promotions and sales through Doctor recommendations. Building public relations for safe sex awareness among Seniors is a follow up objective to show support in their
Over the last century, the life expectancy of the elderly has increased. This means that the largest growing population right now, in the United States, is persons over the age of 65 (Sex Tips for Older Adults, 2000). With this in mind, it would be helpful to talk about the personal aspects or as I like to call it, "sex lives" of the elderly. When people in our society think of the elderly, they almost never think of this population having sex or good sex for that matter. But they do! Unfortunately, the elderly encounter problems with sex as they become older and that is what I will be discussing along with way of coping with sexual dysfunction.
Augustine Medical, Inc. should decide on the price of their product then make all the information available to hospitals and distributor organizations. The company should then attend as many medical trade shows as possible to increase the visibility of their product by providing demonstrations to prospective buyers. To obtain first mover advantage it is important that Augustine Medical, Inc. puts together a sales force to prospect and qualify potential buyers. The sales force should proceed by using direct selling tactics as well as guerilla marketing tactics to effectively penetrate the market. Because the Bair Hugger will be priced lower than our direct competitor’s products it is important that Augustine Medical, Inc. stays focused on it objective to increase sales volume and capture large portion of the market share in the early stages. Building a portfolio of current buyers, and potential buyers will secure the company’s profitability in the long run because of brand loyalty and brand recognition. The implementation process should be completed within a 3-4 month period.
Social cognitive theory, although focusing on individual behavior, does encompass personal and environmental factors that influence sexual behavior. It is important to understand that the combination of these factors can lead to positive behavioral change which could lead to a reduction in STDs in younger women. Regardless of other factors not being included in this theory the ability of changing behavior can always be introduced and targeted for specific
One of the problems caused by early sexual activity is sexual transmitted diseases (STDs). Sexually transmitted diseases, including incurable viral infections, have reached
...lly active people will contract an STD by age 25. These particular facts are not generally pondered before the act, and here lies short term effects. The same theory ties together with the long term and short term effects of any type of pleasure without compunction.
Everyone has access to technology including youth, adults, and older adults. Technology has influenced sexual practice
Not surprisingly the lack of useful sexual information is one of the reasons of the spreading sex related diseases. According to The American Social Health Association (1998) each year there are near ten million of new cases of sexually transmitted diseases among the teenage...
Trojan Condom Company is hoping to be the leading tool to promote awareness of this rising statistic as well as encourage methods of prevention. Trojan believes “sexual health is best realized through personal awareness, communication, and access to accurate information and services.”
Ansell changes nothing… but make a major decision: to insert Manix in advertising. The Manix communication was hitherto exclusively oriented towards the prescribers, mainly pharmacists. But in 1997, the global market of condoms stagnates: after the arrival of a new treatment against AIDS was announced, based on a Combination Therapy, the troops were demobilized… Manix being behind Durex, as well in market shares as in notoriety, it had to take action by working to create preference for its brand.
Sexually Transmitted Diseases Sexually Transmitted Diseases STDs, a.k.a venereal diseases, infectious diseases passed from one person to another during sexual contact. STDs are the most common infections known. More than 12 million people in the United States, including 3 million teenagers, are infected with STDs every year. The United States has the highest STD rate in the world about one in ten Americans will contract an STD during his or her lifetime. People who do not know they are infected risk infecting their sexual partners and, in some cases, their unborn children. If left untreated, these diseases may cause pain or may destroy a woman's ability to have children. Some STDs can be cured with a single dose of antibiotics, but AIDS cannot be cured. Those most at risk for contracting STDs are people who have unprotected sex—without using a condom, people who have multiple partners, and people whose sex partners are drug users who share needles. Static’s show that Americans between the ages of 16 and 24 are most likely of catching STDs than older adults, because younger people usually have multiple sexual partners than an older person in a long-term relationship. Teenagers may be embarrassed to tell their sexual partners they are infected Teenagers may also be embarrassed or unable to seek medical attention for STDs. This means that they only more likely to pass the disease to other young people and have a greater risk of suffering the long-term consequences of untreated STDs. STDs are transmitted by infectious bacteria, viruses, parasites, fungi, and single-celled organisms called protozoa that live in warm, moist parts of the body, like the genital area, mouth, and throat. Most STDs are spread while having sex, but oral sex can also spread disease. Some STDs are passed from a mother to her child while pregnant, when the disease enters the baby's bloodstream, during childbirth as the baby passes through the birth canal, or after birth, when the baby drinks infected breast milk. AIDS can be transmitted by blood contact such as open wounds, between people who share infected needles or received through an injection of infected blood. Some people believe that STDs can be transmitted through shaking hands or other casual contact, or through contact with inanimate objects such as clothing or toilet seats, but they can’t. Chlamydeous, is from trachoma is bacterium, is the most commonly transmitted STD in the United States.
Tiefer, Leonore. "Female Sexual Dysfunction: A Case Study of Disease Mongering and Activist Resistance." PLoS Medicine:. 11 Apr. 2006. Web. 7 Mar. 2012. .
...ether senior women are in fact asexual, for a variety of reasons, or if they are culturally seen as past their prime, with society forcibly declaring women above the age of 55 asexual.
STI’s are a large problem across the globe. The age group with the highest rates of STI’s are ages 15-24, meaning high school and college aged students are at the highest risk. Sex education is offered at most high schools and colleges in some form. Education differs between countries based on social culture and religious norms. It is a global issue across the world of whether sex education should be taught in schools, how in-depth these discussions should go and how early they should be introduced. By addressing this problem on a global perspective, we can compare programs to determine the most effective approach.
iv. Sexual Deprivation: Sexual deprivation or unfavourable attitudes towards sex in old age affects very much the elderly persons. Happily married elderly people are healthier and live longer than those who have lost a spouse or who become...
The main purpose of advertising is to deliver the proper message to customers and prospective customers. The purpose of advertising is to convince customers that a company's services or products are the best, to enhance the image of the company, point out and create a need for their products or services, demonstrate new uses for the established ones, announce new products and programs, reinforce the individual messages of the sales people, draw customers to the business, and to hold existing customers.