Swot Analysis Of Samsung

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When Samsung mobile business enters Malaysia market, they need to follow Malaysia government rules and regulations. This including the intensity of the economy intervention, tax policy, government subsidies, tariff, labour law and environmental law. Failure to obey any of this obligations can lead to fines and imprisonment on Samsung. Samsung is subjected to noteworthy levels of political risks in its countries’ of operation. Political stability in Malaysia.

Samsung’s mobile business are affected by the interplay finance and resources of the Malaysia such as interest rates, inflation rates and exchange rates. The exchange rates affects the costs of exporting goods and the supply and price of imported goods in Malaysia. Samsung employs a selective targeted market policy in Malaysia because their products require a larger consumer disposable income. Economy in Malaysia is quiet stable compared to other South-East Asian countries.

Despite Samsung footprint in Malaysia, it still operates from the core as a Korean company. Even thou the culture is totally different in Malaysia, Samsung still able to adopt Malaysia’s socio-cultural environment. Malaysia as a developing nation has more middle class income level consumers. This let the Samsung to suite their price according to the consumer affordability. Samsung’s approach of think global and act local or glocal has efficiently connected the cultural gap between Malaysia and South Korea.

Technology has increased their rates at which the information is exchanges easily. Samsung h/p can be considered as being among the world leading mobile device companies. Certain Samsung products won’t be able to get in Malaysia so as other countries. Samsung design...

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.... When it comes to price, Samsung always charge low price for mobile device, thus the people often relate this low price to begin a supplier of low quality products. People in Malaysia thinks that if the price is higher, the quality also will be higher.

Like Apple, Samsung never focus to niche market. They offer the products to the mass market only. Samsung does not create its own software therefore it often relies on other sources to complete the products. When Samsung launches new products, they are not proactive like Apple.

Samsung has gained the market share in Malaysia as well as in the world. Currently Samsung retain top spot in the mobile device ranking in Malaysia. Every six months once, Samsung introducing new mobile devices into the market. This enables the consumer to own new technology and also keeps the consumer up to date with latest technology.

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