Swot Analysis Of Nokia

Nokia Corporation is a multinational telecommunications company headquartered in Keilaniemi, Espoo, Finland, and is one of the fastest growing companies in the world. Nokia currently have more than 100,000 employees in 120 countries worldwide with annual revenue of 519 million Euros and had 274 million Euros in profits in the third quarter of 2013 (Nokia Reports 274). Nokia produces different products and services such as mobile phones, mini tablets and accessories. To add, Nokia offers digital mapping, navigation systems for phones as well as automobiles. Recently, Nokia have announced the newest innovative products they will be releasing, the Lumia 630, 635 and 930. This report will closely examine Nokia’s operations and will outline both the benefits and the risks of expanding their operations to the country.
Company Description

Background: Nokia originally started by Fredrik Idestam back in 1865 as a paper manufacturer in southwestern Finland, and has evolved into a worldwide manufacturer of mobile devices as well as the world’s number one in telecommunications over the past years. In the 1960’s, Nokia began developing electronics and established a department that was in charge of the production of radio-transmission equipment. During this year, Nokia has developed its first electronic device, which was used in nuclear power plants. After entering the telecommunications industry, Nokia began producing radiotelephones for the army and later on became the largest manufacturer in Europe. In the first years of the 1980’s, Nokia established the first international cellular network, in other words, the Nordic Telephone Service (NMT). As Nokia started growing during this period of time, they developed the first car phone, ...

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...nies, since there are new handset styles made by Chinese companies. To add, risks might also be
Recommendation and Conclusion

As an analyst in the Industry department of a developing nation, the benefits for setting up the operations exceed the risks. Having Nokia expand their operations in this country would not only benefit the economy of this market, but also help raise the standard of living as well. When Nokia recruits employees, it trains them and helps them build their leadership skills. To add, one of Nokia’s strengths is in its brand. The company is one of the most well known mobile phone companies in the world; this is primarily because of their brand awareness and customer loyalty. Having mentioned that, Nokia’s marketing approach as well as its logistics approach will support the recommendation to allow Nokia to set up operations in the country.