Swot Analysis Of Nike

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Company Background & Products Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman, and officially became Nike, Inc. in 1978. The company takes its name from Nike, the Greek goddess of victory, and adopted the well-known logo, called the “Swoosh”, first used by Nike in 1971. Nike produces a wide range of sports equipment. Their first products were track running shoes, for a wide range of sports including track & field, tennis, baseball, Association football, lacrosse, basketball etc. Nike sells an assortment of products, including shoes and apparel for sports activities for men, women and children. Nike has contracted with more than 700 shops around the world and has offices located in 45 countries outside the United States Most of the factories are located in Asia, including Indonesia, China, Taiwan, India, Vietnam, Philippines, and Malaysia. Now Nike follows the global fashion trends and is well known and popular in the youth culture and hip hop culture to supply some fashion products (Steve, 2012). The company’s goal is to deliver value to five constituencies: shareholders, consumers, business partners, employees and the community. SWOT Analysis The following SWOT analysis is to understand our current situation and areas to reinforce. (Neil, 2010, p.41) Strengths (Internal Factors): • Nike is arguably the number 1 sports brand in the world and its famous ‘swoosh’ logo is easily recognized. • Associates itself with world class sports teams, players and events. • Comes up with very innovative designs for their products and advertising Weaknesses (Internal Factors): • Brand is perceived by some people, as expensive and not affordable enough. • Product... ... middle of paper ... ...heir shopping experience with Nike. This Build-A-Shoe option should also be available both online and in stores and consumers are advised to build their shoes in a retail store as there will be knowledgeable salespeople on-site to facilitate the building of their shoes. And also, the price of a customized shoe should not cost more than a shoe you can get in a retail outlet. 2. Nike should also send their more dedicated salespeople for courses held by Nike to further enhance their knowledge and service. After courses, they should be well equipped with knowledge regarding Nike products, namely the functions, material made of and etc. These salespeople should also be always updated with the latest news regarding Nike products so they are able to update consumers with them. They will then be placed at flagship or big Nike stores and provide excellent customer service.

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