Swot Analysis Of Nestle

1.0 Introduction:

This section defines the company. What is its mission? Strategic Vision? Current strategy (e.g. Diversified/Single/Conglomerate)? Discuss relevant company history, but keep it brief.

Nestle Malaysia has been chosen by us to identify strategic used in achieving success as a company based foods. The organization’s mission is based Nestle “ Good Food, Good Life”. With this slogan, the Nestle has been providing products to consumers with a choice of food and drink healthy. The Nestle has set the vision and values of their organization with the aim to become a competitive organization, improve relations with the shareholders, the organization of choice and become the provider of choice.

The history of the Nestle organization began in 1866 when milk factory established by the Anglo-Swiss Condensed States, which was opened in Cham, Switzerland and is the first milt plant around Europe. In 1867, co-founder of Henri Nestle is a pharmacist and he launched the first product of its products named Faxrine Lactee mixing raw material combination between cow’s milk, wheat flour and sugar to market. After entering a few years later, in 1905 Anglo-Swiss Condensed Company merged with Nestle after several close competitors with each other. Hence, a new company was created and named Nestle and Anglo-Swiss Condensed Milk Company. After a few years of its inception, the organization has expanded their business by opening factories to countries which are Spain, Germany and the United States.

Besides that the revolution and the first world war battle that has raged, Nestle has produced high profits when the demand for dairy products is more than doubled during that time. Nestle Company also continues to innovate in the creation of inno...

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...ny has a supply own raw materials will save production costs and usage costs are more effective than other competitors.

The third proposal is to take steps in engaging in social activities with the community. This will improve the relationship with the community. Nestle can deliver their products to the poor income groups, provide scholarships for students, and financial assistance in making social activities such as, for health programs, programs for environmental cleanup and so on. Communities will see its effects are not only concerned Nestle company profit, but also be involved in helping the community and the country. The Nestle company also need to establish a corporate university for the next generation because Nestle has a strong presence in various aspects. Learning needs to focus the scope of research on the health and food products, beverages, and health.