Case Study Of Nestle Company

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Nestle Introduction The purpose of this report is to evaluate Nestle Company industry based on the case study and comprehend how the company develops strategic intent for their business organizations following the strategic factors and approaches. I will analyze the strategic management process as firm used to achieve strategic competitiveness and earn above-average returns. I will critically examine the strategy formulation that includes business-level strategy and corporate-level strategy. It also aims to identify market place opportunities and threats in the external environment and to decide how to use their resources, capabilities and core competencies in the firm’s internal environment to pursue opportunities and overcome threats. …show more content…

It is focused on competitiveness, calculated risk-taking and an unswerving determination to deliver their goals, while creating value for society as a whole. Nestle Company wants to be a leader in innovation and renovation, whether of products, systems or processes. They need to have the most efficient supply chain, from farm to fork tonsure that they have the best raw materials, the bet processes and the freshest products on their customer’s shelves. Nestlé Continuous Excellence is their approach to operational efficiency, with its objectives of eliminating waste, increasing efficiency and effectiveness, and improving quality in all operations. To make the most innovative products in the most efficient way, they also need to ensure that their products are available sustainably wherever, whenever and however consumers want to buy them. Of course, they need to communicate with their consumers in a dynamic way, both to keep them abreast of all that is new and exciting, but also to learn from them, so that Nestlé can bring their experiences to bear on their upcoming innovation and renovation (Nestlé.com, 2012) SWOT Analysis Strengths Have a very long history over 140 years Operated factories in 77 countries in all six continents, a truly global company Considered the innovation leader in the global food and nutrition sector with 3500scientists in company R&D network Offering thousands of local products, research and development capabilities. Weaknesses Increasing instances of product recalls hampering brand equity. Entering into markets that are already

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