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Marks and Spencer gaining competitive advantage
Marks and spencer marketing strategies
BUSINESS STRATEGIES FOR Marks and Spencer
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Even though throughout the 1970’s M&S ruled the high street and dominated sales of almost everything the company saw a 3.8% sales decline in the last 13 weeks of 2012, causing shares to drop by 5.2%, which was the result of numerous risks in which the company is now encountering with. One of the key risks in which Marks & Spencer’s faces is their failure to have a clear focus on whom in which their target audience is, they sell a variety of goods at a range of different prices however due to their lack of innovation majority of consumers seek else where for the products in which they offer. If we step back five years ago the trader was a high street predominant for women of all ages, with Per Una and Limited Collection appealing to a vast array of shoppers. However M&S is now seen as a place for the elder generation this is due to the clothing in which they are offering. For the younger / middle age generation who are looking for inexpensive clothing they are more likely to go to Primark or low-cost grocery stores which also offer clothing such as Tesco. For a similar target aud...
American Eagle Outfitters (AEO) differentiates from its competitors because it’s a leading global specialty retailer offering latest trends that are high-quality and affordable. The source of competitive advantage is the quality of their clothes and their environmentally friendly fabrics. American Eagle Outfitters is a high-quality and inexpensive brand of their two competitors Aéropostal and Abercrombie and Fitch. AEO centers in every category of purchaser such as kids, tweens, teens, and adults. American Eagle Outfitters has further stores open globally and their product line is more assorted than its competitors and its name brand and logo is known world-wide.
PetSmart, Inc. is a company that provides both products and services for pets. The first spark of interest for investing in this company’s stock begins with the gradual and steady profit over the the past few years. Consider the following data, at the end of the fiscal year of 2014 the recorded revenues were $6,916.6 million, which was an increase of 2.3% over the fiscal year 2013 (PetSmart, Inc. SWOT Analysis, 2015, pp. 3). In addition to revenues of the fiscal year of 2014, the operating profit of PetSmart was around $693.3 million, and compared to fiscal year 2013, this was an increase of 6.5%; the net profit for 2014 was at $419.5 million, which was an increase of 7.7% over 2013 (PetSmart,
Newell Rubbermaid has a proven track record of success due to a combination of strong financial performance, key operating systems and efficiencies, and a desire to focus on the consumer's needs, all while allowing the organization to grow through innovation for future years.
Target Corporation is an American retailing company; the second- largest discount retailer next to Wal-Mart. The Target Corporation was founded in 1902 by John Dayton in Minneapolis, Minnesota. The founder of Target, opened a store located in Roseville, Minnesota in 1692 known as Dayton Dry Goods Company and has since grown becoming the leading division of Dayton Hudson Corporation, the company that later changed their name to Target Corporation in 2000. From 1692 until today, Target has expanded tremendously, having stores throughout the US, Canada and Australia. Now a day, Target Corporation has 1,797 retail stores in the United States and 127 stores in Canada, with 40 distribution centers throughout the US and Canada, totaling 361,000 team members worldwide. Their mission is to make Target the favored shopping destination for their guests by satisfying their mission statement of “Expect More. Pay Less.”
Control systems – Costco has an Enterprise Facility Information management system, each Costco is connected to corporate, the EFIM provides real-time information, management of control systems (like energy), and an inventory management system that allows suppliers to monitor their own stock levels at any Costco. The EFIM reduces costs related to energy consumption, maintenance, and contracted services
In times of overconsumption shopping is considered today to be a stressful, exhausting and time consuming situation to the postmodern consumer. In order to bring back the interest of the postmodern consumer to visit the store, retail has surrender to Internet by providing all the necessary information on the new trends in social platforms such as Facebook, Instagram, Twitter and main Websites that gives us the opportunity to participate in the new means of consumption by giving us voice as society became dominated by the power of digital information, also allowing us to shop online. The disadvantage of a postmodern society to brands and capitalists is that consumers can now dictate their own methods of consumption therefore opting to avoid a physical shop visit and instead it can be possible to do it at their homes. By understanding the story of branding spaces and its cultural impact I intend to share my ideas on the current social and political situation of retail by using local examples such as the extravagant yet powerful Selfridges flagship store in London by describing their methodologies used for a effective costumer experience in comparison to its competitors, their ethos towards the environment and how it relevant it became for the British economy. In this essay I will also share my opinion (as a costumer) on what could be done for an improvement within brands and how does it affects society moralities and the cultural impact.It can be understood by statement above the importance of an environment that stores should provide to its costumers. Without any excitement factors within the space there will not be any other reason for costumers to spend their money in stores. As well as product quality and set prices, the more ex...
Sainsbury’s entered a joint venture with British Home Stores in 1971 to create hypermarket style stores under the brand SavaCentre. These stores reverted to the standard Sainsbury’s brand and superstore format in 1999.
PINK was developed to target college-aged young women from the ages of 15-22, with the intention to transition these buyers to shopping the Very sexy, Angels, and Body by Victoria product lines. Today, Victoria’s Secret PINK is recognized as a top lifestyle brand for young women. The aesthetic and characteristics of the brand is what drives PINK shoppers into becoming loyal Victoria’s Secret buyers. Since 2004, Victoria’s Secret Pink has been a major sales driver, which comprises a large portion of current Victoria’s Secret sales. However, because Victoria’s Secret is only available to many international customers online, analysts foresee a possible decline in sales, if the retail experience continues to be maintained in the United States.
This part of the report will highlight the problems within the external environment that affect Marks and Spencer. Before planning and decision making can take place an organisation must be aware of these issues. The key factors that impact upon all organisations are Political, Economic, Social and Technological. These factors are commonly referred to as PEST factors. Political changes like change of government could affect the minimum wage that M&S workers are paid. Economic factors such as inflation could affect the pricing of garments. The Social factors that would need to be taken into account are lifestyle changes and demographics, M&S would need to consider where their target market stood. Technological advances could also affect M&S sales just recently their website has been updated from a corporate site to a new website offering online buying. Globalisation is a huge environmental factor affecting M&S. Globalisation is the increase in cross-border economic, social and technological exchange. For organisations it increases competition and the search for cost advantages.
Louis Vuitton, a French designer and entrepreneur quickly made a name for himself in the fashion industry by becoming Napoleon’s wife “personal box-maker and packer.” At the age of sixteen, Vuitton and his family started the legendary workshop by creating travel trunks and the famous unpickable locks in 1859 (Louis Vuitton, 2015). As the legendary brand continues to remarkably exceed both sales and expectations, Louis Vuitton as a brand strives for pure distinction and exclusivity.
A company can outperform rivals only if they can establish that it can preserve. Walgreens must deliver greater value to customers or create comparable value at a lower cost, or both. Ultimately, all differences between companies in cost or price is derived from the activities required to create, produce, see and deliver products and services such as calling on customers, assembling finally products, and training employees. Many companies focus on building relationships with their customers instead of always exclusive trying to sell them something transactional marketing. Customers who love your brand more will also spend more money with your brand. Many traditional retailers have found this to be true. A Walgreens plan was to sweep the
According to the annual report of Mark& Spencer, they has been set up 776 stores in the Uk and aim to keep selling high quality ,great value food and staying ahead in womenswear, lingerie and menswear. Moreover, M&S has attributed the high level of trust on the high street, and has also concentrated on ensuring their corporate governance is meaningful, relevant and underpin their decision-marking with high quality in all areas of strategy, performance, responsibility and accountability. Their collective and individual performance review is constructed by honest and constructive feedback to make the border play the biggest role in the boardrom. The goverance framework is also published on their website. Therefore, M&S's shareholders and stakeholders can easily find what standards the board of M&S set for themself.
The competitive rivalry is high as the industry is comprises of many clothing retailers. For instance, ASDA’s brands George and Matalan, which provide not only quality garments but also sell them in a low price. Primark may lose a significant number of customers due to the intense
The SWOT analysis: The study of the firm's Strengths, Weaknesses, Opportunities and Threats called SWOT analysis, a key step in flushing out known performance issues that are important to the growth of the organization addressed in the corporation strategic plan. The issues identified in the SWOT analysis help leadership to come up with a plan and strategy to achieve the overall mission of the company (Strategic Planning, n, d). Target Corporation is one of the largest public retailing company in the US having more than 1700 stores serving guests nationwide. Target group and its brand position are evaluated in the market using SWOT analysis.--
The first table shows a comparison of the demographic characteristics of the consumer sample with the 1991 Census figures for Northampton (Office of Population Censuses and Surveys, 1992) indicated that females, students/ schoolchildren and the under-20s were over-represented in the sample. It is possible, however, that these demographic groups represent the sectors of the population with the most time available for shopping, and over 55 per cent of the respondents in these three groups stated that they used the shops at least once a