Hospitality & Tourism
Marketing Strategy
SATKAR RESIDENCY
-Making Business a Matter of Pleasure...
Name :
CTH NO :
Introduction
Satkar Residency nestled in the heart of thane off eastern exp. highway,next to Cadbury company,which is called the city of lake,Thane.it offers truly world class facilities to both business and leisure travel guest.
They have Plush banquets,an exclusive floor,conference rooms of varying proportions loaded with state of the are features, restaurants with master chefs and themes.
The grand scale and refinement at Satkar Residency reflects international standerds set by leading hospitality players across the globe.whether it’s a standered room or a suite, everything is designed
…show more content…
Weaknesses –
When guest search for hotel online then Satkar doesnot have recall of high rating value due to its low brand rating as compare to other hotels. Other hotels have high level of hospitality service as compare to Satkar because of its USP which can also become a weekness here.most probably guest prefers a luxurious service instead of staying in finest hotel.and hence are likely to select their stay in one of the leading luxury five star hotel. There are very few effective loyalty programs conducted by hotels.
Opportunities –
There should be cleared.environment to servive in this competitive era.they has to evaluate new strategy for targeting their goals and tactics.inventory control ,service for special customers and all other activitives which takes part in each day within the hospitality or tourism operation.in hotel industry there should be something new on each day as compare to others which help to cater
My case study of hospitality industry is Panera Bread. Panera Bread is a quick-casual restaurant and bakery café store. In their mission, “they truly believe that providing fresh quality bread and meal every day, can certify their professional work attitude and faithful service to their customers. Because of that, they are keep improving their services every day. According to the three news articles, they are expanding their strategic initiatives to maintain outstanding food and customer service. There are three strategic initiatives --- Market Development, Unrelated Diversification, and Product Development.
“Vision and Mission | The Leela Palaces Hotels and Resorts.” Luxury Hotels India | Official Site
This company provides accommodation facilities with hospitality for people who come from other areas but this is not a hotel service. This is called first unhotel hospitality product which enable guest to live like locally by experiencing luxury facilities. This concept has gone beyond the hotel service and it is called as vacation home. This great business concept was created in 2009 on the mind of Grey Marsh who is the CEO of this company. They are keeping their relationships with two parties to be success in their business and to make high profit in the market place. In here, they provide their service to typical high market home owners by giving the opportunity to let them out their home for people while the home is
This hotel has been honoured for its hospitality excellence in consistently achieving outstanding traveller reviews on websites such as tripadvisor.
For this assignment I have carried out a job study for the Hotel Management industry.
The Ritz-Carlton Hotel Company has achieved so much fame in their marketplace that they have attained what is referred to as “The Ritz Mystique.” Among the grand hotels of the world, The Ritz-Carlton hotels and resorts are famous for luxury, spectacular surroundings and legendary service. They have gained this title with dedication and award-winning hotels that reflect the 100 years of tradition that stand behind them. Discovering the fascinating history of Ritz-Carlton hotels, illustrates their commitment on relentless training to improve their quality in service and their strategy. Ritz-Carlton has achieved a Gold Standard of value and philosophy by which they operate.
...ds 2010 taj exotica resort & spa, Maldives voted amongst top 10 best overseas leisure hotel in whole of Africa, middle east and Indian ocean
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
A journey that patients take from one country to another country to get cost effective and efficient medical treatment, followed by a great vacation at some of the most beautiful locations is called medical tourism. In simple terms, the medical tourism refers to “visit by overseas patients for medical treatment and relaxation”. Thus, it is an amalgamation of two distinct services: healthcare and tourism. Although the medical tourism is a recent phenomenon, this sector grows exponentially and emerges as a major force for the growth of services exports worldwide. Currently, it is a multibillion dollar industry.Countries like Belgium, Costa Rica, Cuba, Dubai, Hungary, India, Israel, Jordan, Malaysia, Singapore, South Africa, Thailand etc are actively involved in medical tourism. India is one of the major democratic nations of the world. It has achieved considerable progress after initiation of reforms in 1991. It has emerged as the fourth largest economy in purchasing power. It is amongst the fastest growing
WTS Travel & Tours is a company that originate from Singapore, the company was incorporated in the year of 1989 with the authorization from the Singapore Tourism Board that specializes in Global Tour Packages, Air ticketing, Worldwide hotel reservations, Coach chartering, MICE (Meetings, Incentives, Conferencing, Exhibitions) and Cruises .
As there is difference in service between a 5 star and a 3 star hotel, discuss the accommodation and front office services for these two different hotels.
To research quality and reputation of hotels, browsing reviews online seems like the most convenient and popular way. In fact, a high rating of a hotel (usually considered as above 78%) makes potential costumers 13.5% more likely to book that hotel. (Anderson C, 2012) Table 1 shows different ratings of three resorts from four different travel/hotel websites. Clearly, the Caesars Palace gets the highest rating (79.5%) among all three, MGM Grand follows behind by only 1.25% difference, while Circus Circus has an extremely low rating (64.25%). M&S from Australia wrote a review of Circus Circus on Expedia in 2015, “When we opened our hotel room we all just stood in shock, it looked like a prison room, dark ugly room, lamp not working, concrete bars on window and room smelling like urine.” At the meantime, people on TripAdvisor describe their time staying at Caesars Palace as “Perfect Vegas Experience”, and a few customers claimed they got free upgrade to a suite, which was totally out of their expectations. Same as reviews on Expedia for MGM Grand, “comfortable”, “spacious” “clean”, and other positive adjectives were found a number of times. Although there are chances people write reviews online based on their personal psychological factors, it is still a quite useful source if the majority of guests make the similar
Whitla, P., Walters, P., Davies, H. 2007, Global strategies in the international hotel industry, Hospitality Management, vol. 26, pp. 777–792.
I will start with Nishat Hotel as it was the first thing that I started off in Pakistan. I developed an interest in hospitality after I came back from the London School of Economics where I studied International Relations. I soon realized that it was the field of Hospitality that interests me and not IR so we started a small boutique hotel with sixty-five rooms. The idea was to give such interior aesthetic, food and quality service that when one walks in he feels like he can be anywhere in the world so stepping into Nishat Hotel will be like you stepped into any of the modern day hotels in the developed world. The response
served on reaching to the inn soon after served a delicious typical Indian cuisine at dinner. Full information about the further plans of wildlife voyage through Rajasthan