Progressive claims to be the first to introduce reduced rates to low-risk drivers and places emphasis on comparing rates on the web. Progressive target audience is anyone who wants to insure their assets. Those who wants to protect themselves. Progressive is attempting to show us that we can afford their insurance by selecting their services. They are coming up with promotions and services to reward good drivers and give you the choice to choose which benefits you want so you are only paying for those benefits. The company is has also introduced a personalized snapshot program and a name your price car insurance option. These ideas are promoted through their numerous commercials, where their product is presented by a woman name “Flo”. Flo is relatable to any average working person in the United States. Flo is a cashier and is recognizable by her extreme enthusiasm, name tag, sparkling white no-wrinkles uniform, upbeat personality, heavy makeup, and retro hairstyle. In trying to reach their audience, progressive uses this ideal image of Flo, which makes her character loved and trustworthy. This gains the audience trust, developing credibility for Progressive from the audience. …show more content…
The color a company uses to brand itself conveys how trustworthy they are to consumers, the quality of their products, and much more.
Progressive uses the colors orange, white, and blue as their marketing design, in the commercials, online websites, and ads in the news. The color orange that progressive use is bright which represents the physical comfort.(Blackbird) The blue used represents trust, communication, and the integrity that progressive assures.(Blackbird) The white represent the purity of which they dress Flo in. These colors are used to manipulate the audience into to trusting progressive without actual and factual
data. Progressive’s mission is “Going the distance to save you more”. In aspects to fulfill this mission Progressive has created many promotionally ads such as the snapshot program, reward good drivers, an extreme deductibles. Progressive uses the red herring fallacy. I say this because when in the commercial the use a topic to distract the audience making Flo more like audience, then they introduce what the ad is really about. For instance, the commercial in which Flo goes to the hair salon. Hair salon and insurance are not relatable, but what they want to suggest is that if Flo can go to the hair salon and try this crazy hair do that the stylist gives her, you can try what they are advertising. Progressive commercials adjust as the year develops. When holidays rolls in the display of holiday decor and spirit is represented in the commercials. In the Progressive ad the Maslow Hierarchy of Needs level of safety is being used in the commercial. The fact of being insured itself has taken care of the safety portion of the ad, but progressive reassures the audience that if they get insured with progressive that they will be secure in the financial aspects as well. This need is very ethical I think because one should feel safe in the hands of another. Progressive presents themselves with a true desire to help you. Not only do they want to give you insurance, but they seem to go out of their way to create options for cheap affordable insurance, with the new programs and tools they provide. It appears that you are receiving the exact things you need without the bulky price of a package that provides things that aren’t needed. Progressive brilliantly offers a comparison of rates directly online. This is showing confidence in their rates and shows drivers that they’re really receiving the best deal. I think they are doing a great job of reaching their target market and giving consumers the confidence to invest in their services.
Equinox is more than just a gym; it’s the Rolls Royce of gyms. By placing heavy emphasis on luxury and high-performance, Equinox delivers a product that parallels to the luxury lifestyle of their clientele. Its one-of-a-kind vibe combined with a sophisticated and daring attitude resonates throughout the brand and their facilities. Equinox’s marketing tactics fixates on a clean-cut design with the brand’s promise to deliver “substance with style”; this attention into reinventing their image has proven to be successful over the years. Everything from their website, social media, blog, mobile app, to their edgy ads has touch of luxury that allows them to successfully sell not only a gym membership, but a lifestyle to their clients.
According to Smithson, Walmart can expand its markets to new and emerging markets especially in the third world countries, which can significantly increase its revenues. Secondly, the company can reform is employment practices and improve the quality standard and in doing so, attract more customers and improve its brand image. On the other hand, the company faces threats such as the rising healthy lifestyle trend I that the company in most cases does not provide customers with healthy goods. At the same time, the company can capitalize on this aspect and increase its revenues. Aggressive competition from other discount retailers such as Target creates a great threat to the company (Smithson, 2015).
Strengths for Duquesne University would be that it is nationally ranked number 115. This is a number that can beat many competitors and creates benefits for those that attend. Classes that have fewer than twenty students is 40.9% and classes that have fifty or more students is only at 9%.. (http://colleges.usnews.rankingsandreviews.com/best-colleges/duquesne-university-3258/rankings). Duquesne is located in Pittsburgh Pennsylvania and is known to be one of the top places to live in the country. Pittsburgh is considered the most livable and resilient. There is a young crowd that could be an interest for young adults, also this city is considered to be the third safest cities in the states (https://fitt.co/pittsburgh/pittsburgh-best-city/). Religious values are what many people look for to keep that connect they have with their beliefs, having these values instilled in the curriculum could be a benefit view for parents and students.
Where Can I Buy Stainless Steel Earrings EarnestJones Earnest Jones is one of the oldest jewellery seller in London. Started in 1949 from a store in London's Oxford Street, Earnest Jones is now one of the highly reputable brands with more than 180 jewellery stores accross London's west end. Ernest Jones is known as the diamond and watch specialist in UK. Other than stainless steel earrings, Ernest Jones also sell engagement rings, eternity rings, earrings, necklaces and so much more.
Progressive has been in business since 1937 and currently is one of the largest auto insurance groups in the United States. They have more than 10 million policies in force and growth continues as more people choose us for their vehicle insurance needs. They sell insurance directly to customers online and by phone, and offer insurance through more than 30,000 local independent agents. In addition to auto insurance, Progressive offers the following types of insurance to customers throughout the country: boat/personal watercraft insurance, commercial auto insurance, homeowners insurance, motorcycle insurance, RV insurance and Segway insurance.
Allstate insurance is the second largest property and casualty insurance company by premiums in the United States. Allstate insurance handles about 12% of the U.S home and auto insurance market. (Allstate, 2014). Many of Allstate’s customers fall under what one could refer to as a traditional selection of insurance for automobiles. Recently, Allstate has noticed a major shortcoming in lifestyle insurance, which includes coverage for motorcycles, boats, and other recreational vehicles, in comparison to its competitors. The motorcycle insurance sector is a 10.4 billion dollar industry and growing (PRWEB, 2012). The U.S. Department of Transportation website reports some astounding figures, including that 5,370,035 motorcycles were registered three years before the article, 7,138,476 motorcycles registered at the time of the article, and grew to 9,477,243 registered motorcycles at the end of 2012 (NHTSA, 2013). It is obvious as to why Allstate would identify motorcycle insurance as a worthy lifestyle product to devote marketing research dollars into in order to develop new strategies for cornering a share of the market.
State Farm’s ad in Time magazine (December 2015) accurately targets young well educated adults who are in a professional job. State Farm’s ad is a picture of a professional looking mother and her kids getting into they’re grey van. The grey van is split in half and the right side is missing. The other half of the van is replaced with the right side of a RV. Outside the RV an older looking woman and her husband are camping out. In white letters cut out of a red block. It says “INSURE YOU NOW” (Pg. 43). That phrase is over the mother and her kids. Over the RV and older woman it says “ENSURE YOUR FUTURE” (Pg. 43). State Farm’s ad reaches toward young, well educated, professional looking adults. The ad does this magnificently through color, layout,
. Before the company’s production process, Funko would do surveys on their official website which customers can participate in. The reason Funko does this is so the company would know what to be create. This survey also allows the company to know what customers would be actually being interested in buying. Another way Funko would find out about their customers interests based on everyday pop culture and what is coming up in film, TV, and gaming. Funko would also get the rights from the companies that own the characters the Funko POP! Figurines represent. Funko has to do request permission in order to create the next production of Funko POP! figurines without facing a lawsuit on the company due to copyright infringement. At the same time,
State Farm® Insurance has a strong media presence. I believe that virtually everyone has seen and remember at least one of the funny State Farm® commercials, either on regular TV or through online media services that support videos, including YouTube, Facebook, and others. Although the commercials are humorous, when someone needs to contact or file a claim with their insurance company, the situation is serious. Therefore, how the company is presenting its name should be seriously taken into consideration, and its underlying message should be argued.
LucasArts are one of the leading publisher’s and developer of interactive entertainment software for the games industry. LucasArts has placed its main emphasis in their gaming development on that of the vital elements of film, compelling storytelling, painstaking character development and vivid settings. Their games have consistently focused on touching people’s emotions and have received critical acclaim from both players and critics alike numerous Game of the Year honours, including multiple awards from the Academy of Interactive Arts & Sciences (LucasArts official website).Much of their recent success has been on the franchising of the companies two major films, Indiana Jones and Star Wars.
Colors are used to bring life to objects, and in the poster it brings the feeling of freedom. The
Diageo is a multinational alcoholic beverage company based out of London, England. Diageo is the world's largest spirits producer and a major producer of beer and wine, trading in over 180 countries worldwide. Some of Diageo’s most notable brands include; Smirnoff (world’s best-selling vodka), Johnnie Walker (world’s best-selling blended Scotch whisky), and Baileys (world’s best-selling liqueur). (Refer to appendix I for Diageo’s strategic brands).
test whatever it's a bad effect or not. So when it used on humans, we
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
Jet Blue’s target market focuses on a large social group known as the “Middleburbs”, which includes a mix of homeowners and renters as well as high school graduates and college alums. With good jobs and money on hand, the members of Middleburbs tend to have plenty of discretionary income to experience nightlife and casual-dining restaurants, shop at midscale department stores, and travel across the United States and Canada. However, Jet Blue more importantly is focusing in on the segment within the Middleburbs known as the “Blue-Chip Blues”. Blue-Chip Blues is known as a comfortable lifestyle for ethnically-diverse, young, sprawling families with well-paying blue-collar and service jobs. The segment's aging neighborhoods feature compact, modestly