Swot Analysis Groupon

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There is a significant difference in the way Groupon markets itself to consumers and businesses. The majority of the consumer marketing campaigns are published online and on television. Groupon heavily relies on social media to reach consumers. The company counts on word of mouth to be spread through the social networks. Primarily using social commerce, Groupon markets specific groups to reach in their advertising campaigns. Creating a well-developed marketing campaign allows the company to reach the targeted group of people and save valuable marketing resources. The company also utilizes emails as a way to reach consumers. Groupon concentrates more time and money when it comes to marketing to businesses. The company offers an experienced

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