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The film, Super Size Me, focuses on high-marketing fast food as the cause for American health decline and the increase of obesity. Morgan Spurlock, renowned writer and director, challenges himself to a one-month fast food, high-fat diet; evaluating the dangers of fast food and the potential health risks in society (“About Morgan” 1). Throughout his journey, Spurlock concentrates on informing American audiences about the difficulty of such eating habits and the toll the diet has on his body. He chooses to eat a planned schedule of only McDonald’s food for every meal, ‘super sizing’ the order if asked, consuming all items offered on McDonald’s menus, ingesting only McDonald products, and walking the average amount of a typical U.S citizen (“Super …show more content…
The specific choices in images, however, clearly express the argument themselves. In between topic changes, Spurlock uses images of Ronald McDonald and exaggerated cartoons to depict the negative approach of fast food dining. One illuminated transition displays an image of a gloomy Ronald McDonald in a 60s cartoon car, with a devious smirk drawn upon his face. The muted tones and stricken features within this image further invites the audience to think negatively of the McDonalds name, and more specifically, Ronald McDonald as an evil figure. Yet, Spurlock and his team do not only utilize still-images, but also cartoon animations. Within the film, a sequence explaining the marketing expenses for high-fat food companies, displays an over-exaggerated animation of obese businessmen, pulling billions of dollars out of their pockets and laughing at a thin businessman, with only a coin in his pocket, ironically representing a company for fruits and vegetables. This animation directly implies the fast-food domination in business markets and the incredible lengths of money we use to support them, a clear depiction that this cinematic technique provides the viewer with a negative outlook to the greedy fast-food companies we eat from …show more content…
Spurlock personally interacted with four field experts: a cardiologist, a gastroenterologist, a general practitioner, and a nutritionist. After the initial month of dieting completed, several of Spurlock’s doctors expressed concern for the possibility of the continuation of such a diet. Many comments included, “If you continued the diet, you would most likely get some cardiac disease…” “Inflammation and hardening of the liver,” a direct implication of the effects McDonalds food had on Morgan Spurlock’s health and bodily performance (Super Size Me). This information disheartens the audience’s view towards the fast-food industry and disturbs the viewer based on the dramatic results of the experiment. Spurlock also includes the final statements of his four weekly-experts, answering the simple question, ‘Should people eat fast food?’ The responses advise, “No, the answer’s no…” “It certainly needs to be very restricted, balanced with an overall healthy diet and overall a lot of exercise…” a concise explanation for the complete assessment on Morgan Spurlock’s body (Super Size Me). Such suggestion persuades the audience to consider their eating choices and shy away from the fast-food industry, which could eventually lead towards a variety of health issues and
Fast food, while a quick alternative to cooking, has always been known to be less healthy than traditional preparations, but the extent of its health benefits or detriments was not known until a lawsuit came out which inspired documentarian Morgan Spurlock to engage in a 30 day experiment. The resultant documentary specifically targeted McDonald’s, the largest fast food chain in the world, which also happens to be a major recipient of lawsuits linking obesity and their food. Spurlock endeavored to spend a thirty day period eating nothing but food that came from the golden arches, with the rules that he would supersize only when asked, and every time he was asked, and that he would have everything from the menu at least once. In the 2004 film Super Size Me, Morgan Spurlock explores the concept that McDonald’s contributes to the nation’s obesity problem through the utilization of statistics and scientific evidence as a logical appeal, comedy and repulsive qualities as an emotional appeal, and s...
McDonald's is one of the multiple fast food restaurants that serve greasy and oversized meals that are harmful to the human body. Throughout a thirty day McDonald's only diet, Spurlock surrounds himself with logos, ethos, and pathos to impact the viewer's opinion on the true cost of eating fast food
...lly has a critic. To strengthen the arguments and persuade viewers to their side of the debate, film makers tend to present only one side of the story. Specific placement of an object, the choice of words and the selection of scenes are possible elements that could be woven into documentaries to shape viewers’ perspectives on certain issues. Fat Head is a great case in point, which is likely to convert some public opinion about the ideology of healthy eating. Documentaries may contain biases that mislead the viewers; presenting ‘facts’ but perhaps not revealing the entire picture. Therefore, in a sense, documentaries can be truthful, but also fallacious. It is imperative to evaluate the techniques used in documentaries, in order to distinguish readily from what is fantasy. It could be concluded that Fat Head and Super Size Me are two version of the same reality.
“Don’t Blame the Eater” is an article by David Zinczenko that explains to Americans, specifically overweight young Americans, about the risks eating at fast food restaurants and its cause of affecting one’s health. In his article, he tries to address the issue about America’s food industries by using literal devices such as tone, logos, ethos, diction, and organization in order to spread his message. He begins his article by addressing the topic and as he continues writing, he supports his topic by writing about personal experience and moves onto the reasons why his topic in a serious issue. Although he shows an overall clear progress, he does tend to have a few problems with his writing that could be improved.
Morgan Spurlock decided to make this documentary to investigate the fast food companies, and the effects of certain fast food chains products, particularly McDonalds, on the health of society. This Documentary explores the United States growing epidemic of obesity and diabetes as well. Morgan decides to eat nothing but McDonald's food for thirty days. He must eat one of everything on the menu at least once, and when asked to super size his meal he must do so. Another stipulation of Morgan's experiment is that he can only take 5,000 steps a day to replicate the exercise that most average Americans get on a daily basis. He must also eat three meals a day, no exceptions and if McDonalds doesn't serve it Morgan can't eat it.
McDonald’s is killing Americans, at least that is what Morgan Spurlock believes. In his documentary Super Size Me he embarks on a quest to not only describe and use himself as an example of the growing obesity trend, but to offer the viewers with base-line nutritional knowledge that will allow them to draw their own informed conclusions. Spurlock's primary intention is to prove through self-experimentation that eating solely McDonald's food is dangerous. His secondary intention is to denounce the rising obesity rate in American by using statistics, his own research, and the opinions of experts. His broader message is for a general audience while he tailors select chapters towards more specific demographics such as parents or McDonald's themselves.
In a society that is facing numerous problems, such as economic devastation, one major problem is often disregarded, growing obesity. As the American society keeps growing, so does growth of the fast food industry and the epidemic of obesity. In order to further investigate the main cause of obesity, Morgan Spurlock, the film director and main character, decides to criticize the fast food industry for its connection with obesity in America. In his documentary Spurlock performs a radical experiment that drives him to eat only from McDonald's and order a super-sized meal whenever he is asked. By including visual and textual techniques, rhetorical appeals, and argumentative evidences, Morgan Spurlock was able to help viewers know the risks of fast food and how it has caused America to be the world's “fattest country”.
However, the image displayed in the Time Magazine's September 30th 2002 issue, is an image that is hard to decipher and, most importantly, is an image that is hardly a likeness to the icons imprinted in the minds of fast food lovers across the nation. The catchy illustration invades an article tentatively titled, "Can McDonald's Shape Up?" The cartoon portrays an obscenely rotund Ronald McDonald pacing stressfully on a treadmill. The editorial cartoon is not for everyone to understand, yet it still seems to be generally humorous in its own context. At first glance, the cartoon seemingly pokes fun at the growing obesity in America. This observation is perhaps due to the rewarding conveniences of fast food.
Obesity has become an epidemic in today’s society. Today around 50% of America is now considered to be over weight. Fast-food consumption has been a major contributor to the debate of the twenty-first century. Chapter thirteen, titled “Is Fast-Food the New Tobacco,” in the They Say I Say book, consists of authors discussing the debate of fast-food’s link to obesity. Authors debate the government’s effects on the fast-food industry, along with whether or not the fast-food industry is to blame for the rise in obesity throughout America. While some people blame the fast food industry for the rise in obesity, others believe it is a matter of personal responsibility to watch what someone eats and make sure they get the proper exercise.
He begins his argument by commenting about kids suing McDonald’s for “making them fat” (Zinczenko 462). Zinczenko ponders the absurdity of this claim considering how food choices are based on personal responsibility. However, he then considers the overwhelming availability ratio of fast food to fresh food while sympathizing he was once obese himself (Zinczenko 462). Zinczenko uses the primary argument that fast food companies are deceiving consumers with misleading advertisement, hidden nutrition facts, and calorie risks. He believes companies are encouraging the public to eat their unhealthy foods by omitting alarming information and levying “good” deals. In consequence, fast food companies are increasing the chances of obesity and diabetes in consumers by stimulating poor eating
Obesity in America can be considered to be at an all time high, and this is particularly evident in the documentary. One man was brave enough to take on the challenge to show America what they were actually putting into their bodies when eating fast food. By using ethos, logos, and pathos, “Supersize Me” became one of the most watched documentaries in the history of United States film and shocked people throughout the nation. Without the use of these rhetorical appeals, this documentary quite possibly would not have had the effect that it did on its audience. The documentary was very successful in getting its’ main thesis across. The audience left the documentary with a different view on the fast-food industry and the growing problem of obesity in the United States. Essentially, the director achieved his goal of influencing a nation.
Fast food restaurants such as Burger King and McDonald’s, create advertisements where it urges people to consume their product. For example Mcdonald’s created a product where you can get two items such as a mcdouble and a medium fries for three dollars. According to “The battle against fast food begins at home”, by Daniel Weintraub, it shows how companies are intriguing their customers. “ The center blames the problem on the increasing consumption of fast food and soft drinks, larger portion sizes in restaurants and the amount of available on school campuses”(1).For the most part, the Center for Public Health believes that fast food companies are the problem for health
America has always been about being the biggest nation: the biggest houses, the biggest cars, biggest cities and unfortunately the biggest bodies. There is no doubt that fast food is causing major health problems for many Americans today. In his documentary, Super Size Me, released in 2004 Morgan Spurlock decides to eat only food from McDonald’s for thirty days to see how it would affect his health. Spurlock starts out healthier than the average man for his age. Throughout the film, we can see that his health gradually degenerates and reaches a critical point, before his thirty days are over. Super Size Me is very persuasive in showing the negative effect in fast food restaurants by using logos, pathos, and ethos.
In the documentary “Supersize Me” by Morgan Spurlock, America’s obesity issue was exposed and pinpointed at one of the giant contributor and fast food marketer “McDonald's”. Throughout the documentary, many rhetorical devices were utilized to provide reasons as to how America’s obesity issue is dangerous and how Mcdonald's and major food companies contribute to this disaster in the American society. Drastic continuance of unhealthy eating habits on top of an increasingly growing population calls for an alarm to everyone. He then stresses the dangers of obesity and addresses the issue’s cause. Morgan creates a strong visual and effective argument that eating fast food is the key reason to America’s obesity issue.
McDonald’s, one of America’s fastest growing fast food restaurants, has made more than its share of money within the last twenty years serving more than 46 million people daily. They have twice as many restaurants as Burger King and more restaurants than KFC, Wendy’s, and Taco Bell Combined. Often children have the dream of eating fast food for every meal of every day. Well, Morgan Spurlock took the challenge to see how dangerous it would be to eat McDonalds for every meal. He also took the challenge in response to a lawsuit against McDonalds by a family whose children became obese by the contents of its meals. Directed and starring Morgan Spurlock, who is married to a vegan chef and a healthy man for his age, Super-Size Me is a film that followed Spurlock for 31 days as he follows certain rules set by a series of physicians. He was only allowed to meals off the McDonalds menu including water. Also, he couldn’t exercise but had to walk the same amount of steps as the average American. Filmed all over the United States, Super-Size Me was made to inform the public on the manufactured foods they consume daily. The film also raises awareness on the dangers of what manufactured foods do to the body. Super-Size Me showed how one of the most popular fast food restaurants around today may be leading future generations to severe health problems.