Mcdonalds' Golden Arches
When fast food comes to mind, one fast food mammoth comes to mind: McDonald's. The imperial fast food giant can be linked visually to several images, but namely its trademark golden arches. Other visual images, primarily for advertisement purposes, are also stamped into the minds of Americans associating the idea of burgers and fries with the ubiquitous franchise.
However, the image displayed in the Time Magazine's September 30th 2002 issue, is an image that is hard to decipher and, most importantly, is an image that is hardly a likeness to the icons imprinted in the minds of fast food lovers across the nation. The catchy illustration invades an article tentatively titled, "Can McDonald's Shape Up?" The cartoon portrays an obscenely rotund Ronald McDonald pacing stressfully on a treadmill. The editorial cartoon is not for everyone to understand, yet it still seems to be generally humorous in its own context. At first glance, the cartoon seemingly pokes fun at the growing obesity in America. This observation is perhaps due to the rewarding conveniences of fast food.
Unfortunately, the observation is in error because the graphic is located in the Business section of Time Magazine, not the Health section. After reviewing the visual meticulously, the drawing proves to represent an issue that is not quite as literal as it may seem. The obviously struggling Ronald McDonald depicted in the cartoon is making an honest attempt to lose his weight, but he seems to have no real chance. It seems the harm is done for McDonald's; and regardless of its efforts, McDonald's can not catch up to its growing competition.
To begin with, the illustration is used in the business section. The intended audience for...
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...tself, leaving McDonald's, with all its efforts, in the same place it starts. The editorial cartoon is altogether a reflection of ultimate failure as McDonald's attempts to get back on track and "shape up".
While different aspects can be observed from the editorial cartoon, one thing is clear, McDonald's has no chance. As the metaphorical "McDonald's" fights to regain its former glory, it is ultimately left running in circles with no chance of making it to the finish line. The message is apparent in the cartoon. Ronald McDonald, tired, worn out, and fat will inevitably end up in the same slump he started from. The perspective is conveyed plainly with the use of several visual metaphors and presentation. McDonald's seems to be losing the game it started itself.
Works Cited:
Eisenberg, Daniel. "Can McDonald's Shape Up?". Time Magazine. Sept. 30, 2002. p52-57.
McDonald's is one of the multiple fast food restaurants that serve greasy and oversized meals that are harmful to the human body. Throughout a thirty day McDonald's only diet, Spurlock surrounds himself with logos, ethos, and pathos to impact the viewer's opinion on the true cost of eating fast food
Debate continues to who should be credited with inventing the telephone. In 2002, even the US Congress succumbed to the truth and “changed its mind” on the issue gave credit to the real inventor and rewrote history that the original telephone was in fact invented by Antonio Meucci. Bell was a cunning opportunist who took all the credit for a more brilliant scientist’s work. The House of Representatives voted to recognize telecommunications genius Antonio Meucci as the father of modern communications. Credit usually goes to the person with the patent and in the history books Alexander Graham Bell as the inventor of the telephone after Bell was awarded US Patent Number 174,465, Improvement on Telegraphy, on March 7, 1876.
In a society that is facing numerous problems, such as economic devastation, one major problem is often disregarded, growing obesity. As the American society keeps growing, so does growth of the fast food industry and the epidemic of obesity. In order to further investigate the main cause of obesity, Morgan Spurlock, the film director and main character, decides to criticize the fast food industry for its connection with obesity in America. In his documentary Spurlock performs a radical experiment that drives him to eat only from McDonald's and order a super-sized meal whenever he is asked. By including visual and textual techniques, rhetorical appeals, and argumentative evidences, Morgan Spurlock was able to help viewers know the risks of fast food and how it has caused America to be the world's “fattest country”.
Has the question of “who even thought to invent the telephone or metal detector?” ever came into your head? Or been going through the internet and came across the name Alexander Graham Bell and wondered who it was? Well Alexander was the inventor of many things like the telephone, and the metal detector. Bell was a very smart man who came from a very smart family.
A father can play many roles throughout a child’s life: a caregiver, friend, supporter, coach, protector, provider, companion, and so much more. In many situations, a father takes part in a very active position when it comes to being a positive role model who contributes to the overall well-being of the child. Such is the case for the father in the poem “Those Winter Sundays” by Robert Hayden. In this poem, readers are shown the discreet ways in which a father can love his child. On the other hand, there are also many unfortunate situations where the fathers of children are absent, or fail to treat the children with the love and respect that they undoubtedly deserve. In the contrasting poem “Like Riding a Bicycle” by George Bilgere, readers are shown how a son who was mistreated by his drunken father is affected by their past relationship many years later. Although both of these poems have fairly similar themes and literary techniques, they each focus on contradicting situations based on the various roles a father can play in a child’s life.
Alexander Graham Bell is the man most remembered for creating the telephone. Other than that he is a man who always had an obsession for communication. Mr. Bell once said, “Great discoveries and improvements invariably involve the cooperation of man minds. I may be given credit for having blazed the trail, but when I look at the subsequent developments I feel the credit is due to others rather than to myself.” Alexander Graham Bell’s actions are shown in three ways in this essay; the telephone, other inventions, and his passion for communication.
“Fast food is not the primary cause of obesity” is an article by Todd G. Buchholz. The article focuses on fast foods and their continued blame as the primary cause of obesity. Todd G. Buchholz emphasizes the before blaming fast food outlets and their products for the increase in obesity rates; one should make sure that their claims are valid. The primary cause of the increase in the obesity levels in the United States should solely be blamed on the change in the lifestyle of the citizens. Fast food outlets have been in existence since the twentieth century, and the levels of obesity have been on the increase in the twenty-first century compared to the twentieth century. The author in the article uses pathos, logos, ethos and rhetorical questions to ensure that the main points are clearly known. This essay will assess at the effectiveness of the use of pathos, logos, ethos, and rhetorical questions to the author’s advantage of convincing the reader that fast food should not be blamed solely as the primary cause of obesity.
..., extensive researching and experimenting lead to what no one else could seem to figure out. While facing many setbacks and failed experiments over the two years, they still managed to successfully transmit human speech simultaneously on one wire. With great triumph with the telephone, Bell began to showcase his invention across Massachusetts and conventions, colleges, and meetings. He became a well respected, known inventor (Bell Invents the Telephone). People were amazed at Bell’s invention and were astonished when they were able to instantly hear someone talking miles away. Bell’s invention would create the basis f communication and allow other inventors to make advancements to the telephone for future generations. Bell used his fascination and knowledge with human speech to successfully invent the telephone, which transformed the lives of everyone in the world.
A world without the Big Mac, Happy Meals, Chicken McNuggets, and the phrase “I’m lovin’ it,” is almost inconceivable. People around the globe have become accustomed to the high gleaming golden arches that make up the famous emblem for McDonald’s. McDonald’s has grasped the concept that culture flows from power. In this case, the American culture flows through the veins of this fast-food giant and the more that is supplied, the greater the demand. It is no secret that McDonald’s has become one of the world’s largest fast-food retailers. It has become a well known icon that has played a huge part in globalization, with chains located in many different countries… transforming the meaning of fast-food all around the world.
The cylinder phonograph proved to be successful, but the problem with the machine was that the tin foil only allowed a few uses. With the help of another great inventor, new advances could be made to improve this invention. The inventor of the telephone, Alexander Graham Bell, had set up a laboratory for his cousin, Chichester Bell and Charles Tainter. Bell a...
“It” may, in many minds, refer to a simple menu item from McDonald’s, perhaps a cheeseburger or an order of fries. “It” could refer to a multitude of things. “It” could be the service provided at a particular visit to a McDonald’s restaurant. “It” could mean the quality of food received at the McDonald’s restaurant. “It” could also mean the great customer service at McDonald’s, or how McDonald’s impacts one’s life in general. “With “it” being left to the imagination of the consumer, the meaning of McDonald’s slogan can take on a multitude of connotations; this is the beauty of poetry. However, in the case of McDonald’s this proves to be almost the opposite of what the large corporation is trying to
First, my personal reaction to this is documentary is an eye opener. I knew McDonalds was more harmful to than other fast food places, but I never knew about the lawsuit between McDonalds and it consumers. I never saw McDonalds as having big impact on my life; this is probably because the McDonald’s in my hometown never had a super-size option. In the video, Spurlock conducted interviews to gain ...
...lthy and successful family. If a father is missing from a daughters life they are then considered deprived of a significant amount of love, self-worth, and confidence. The effects of a fathers absence has been demonstrated in the research presented as being damaging to the overall wellbeing of their daughters. It doesn’t matter if the catalyst of the father’s absence is divorce or having a child out of wedlock as a society we need to fix this problem. Before adults decide to have children they need to first prepare for a healthy marriage which includes learning the dynamics of a marriage. The logic behind this would be to decrease the amount of fathers lost to divorce. There are times, for instance death, when the loss of a father is unavoidable, but we need to begin to educate our fathers with the importance and impact they bring to their daughters lives.
In conclusion, fast food should not be held responsible for the obesity epidemic. Between the numerous other options that are just as unhealthy, the improvements the fast food industry is making, and our body’s adaptations that are backfiring; fast food may be part of the problem, but not the actual cause. And yet the fast food industry gets the blame. And attempts to change this image, like the McLean Deluxe, end in failure; forcing them to rely on subtle changes to their menu items. In the end, however, I doubt fast food could be forced to close by the wholesome food movement, there are too many who rely on fast food for a quick meal.
Since 1980 the total number of overweight and obese Americans has doubled. The fattest state in America is Mississippi, with 1 out of every 4 people being obese. Each day approximately one out of fourteen Americans eats at a McDonald’s, and each month about nine out of ten American children visit one (Schlosser and Wilson 7). There are more than 31,000 McDonald’s selling Happy Meals in 120 countries, when in 1968 there were only about 1,000 McDonald’s that were solely located in the United States (Schlosser and Wilson 7). Due to McDonald’s excessive advertising their “Golden Arches” of the “M” are now more widely recognized than the Christian cross (Schlosser and Wilson 8). One of the most important things people buy is food and yet most people don’t think, nor care where it comes from (Schlosser and Wilson 9). Fast food is sold everywhere all across the globe. Americans spent approximately $6 billion on fast food in 1970; in 2006 they spent about $142 billion (Schlosser and Wilson 10). These number changes are astonishing and only increase by the year. What’s even more astonishing is that according to ...